2026 Hilton Tendencies Report | The Whycation: A New Beginning Level

About

These are the findings of a ballot performed by Ipsos on behalf of Hilton between June 9 – 30, 2025. For this survey, a pattern of 14,009 adults age 18+ who’re planning to journey within the subsequent 12 months from Australia, Brazil, mainland China, Colombia, Germany, India, Japan, Mexico, Saudi Arabia, Singapore, Türkiye, United Arab Emirates, United Kingdom and the United States have been interviewed on-line in Arabic, Simplified Chinese, German, Hindi, Japanese, Portuguese, Spanish, Turkish, and English. The pattern was randomly drawn from Ipsos’ on-line panel, associate on-line panel sources, and “river” sampling and doesn’t depend on a inhabitants body within the conventional sense. Ipsos makes use of fastened pattern targets, distinctive to every research, in drawing a pattern. The information is weighted in order that the composition of the pattern in every nation greatest displays the demographic profile of the grownup inhabitants based on the newest census information. Statistical margins of error will not be relevant to on-line non-probability polls. All pattern surveys and polls could also be topic to different sources of error, together with, however not restricted to protection error and measurement error. Where figures don’t sum to 100, that is because of the results of rounding. The precision of Ipsos on-line polls is measured utilizing a credibility interval. In this case, the ballot has a credibility interval of plus or minus 1.0 share factors for all respondents. Ipsos calculates a design impact (DEFF) for every research based mostly on the variation of the weights, following the formulation of Kish (1965). This research had a credibility interval adjusted for design impact of the next (n=14,009, DEFF=1.5, adjusted Confidence Interval=+/-2.5 share factors).

About Globetrender
Globetrender, the world’s main journey development forecasting company and on-line journal devoted to the way forward for journey, coauthored this report. Founded in 2019 by award-winning journey journalist Jenny Southan, Globetrender delivers cutting-edge insights into how individuals might be travelling within the twenty first century, giving professionals the information they should future-proof their companies. Globetrender’s development studies are learn by hundreds of journey trade professionals and executives from all kinds of multinational companies on the lookout for insights into the way forward for journey and shopper habits.