Battlefield 6 (BF6) has launched two new trailers over the previous two weeks forward of the first-person shooter’s launch tomorrow (10 October 2025). A campaign trailer affords a glimpse of the story, whereas a live-action trailer builds pleasure with a cheeky shot on the Call of Duty (COD) franchise.
The live-action trailer options actor Zac Efron, NBA star Jimmy Butler, nation singer Morgan Wallen, and UFC fighter Paddy Pimblett dramatically getting into the battlefield collectively. Their heroic second is shortly interrupted when a missile strikes, ending the scene abruptly.
A screenshot of the celebrities featured in BF6’s launch dwell motion trailer.
A brand new squad arrives, clad in distinctly Battlefield-style gear. One soldier asks, “Who was that?” to which one other replies, “Doesn’t matter, let’s move”. What follows is an explosive firefight set to rock band Smashing Pumpkins’ Bullet With Butterfly Wings.
Known for its celebrity-filled campaigns, COD has lengthy used star energy in its advertising and marketing, that includes names like Robert Downey Jr, Jonah Hill, Sam Worthington, Lil Baby, Nicki Minaj, 21 Savage, and Jack Harlow. The BF6 trailer mirrors this strategy however flips it on its head, turning it right into a playful mockery of its rival’s trademark type.
Battlefield 6 marketing campaign
BF6’s singleplayer marketing campaign throws gamers into the boots of Dagger 13, an elite Marine Raiders unit racing to cease Pax Armata, a non-public army power bent on reshaping international energy as NATO collapses. Moving away from the episodic War Stories format of earlier instalments, the marketing campaign affords a unified narrative spanning three continents.
Players can interact in a spread of cinematic missions, together with tank warfare beneath the Pyramids and concrete fight in Brooklyn. A HALO soar into enemy territory is featured, mixing large-scale spectacle with private stakes.
Each member of Dagger 13 brings a definite skillset to the battlefield, from Haz Carter’s frontline management to Gecko’s eager recon instincts, Murphy’s engineering experience, Lopez’s life-saving assist, and Hemlock’s shadowy CIA techniques.
True to the BF formulation, the marketing campaign emphasises teamwork and technique, permitting gamers to command squadmates, co-ordinate suppressive hearth, and leverage every operator’s strengths to show the tide of fight.
The story is intently tied to the multiplayer world, the place NATO remnants conflict with Pax Armata forces throughout shared areas within the collection’ hallmark All-Out Warfare mode.
Where to play Battlefield 6?
BF6, developed by Battlefield Studios and printed by Electronic Arts, is the eighteenth instalment within the collection after Battlefield 2042. The sport will launch tomorrow (10 October 2025) on PlayStation 5, Xbox Series X/S and Microsoft Windows.
* Visit the ‘Battlefield 6’ web site here.