Your cellphone, house and automotive all speaking to at least one one other: Xiaomi’s AI ecosystem defined

For the primary time in Singapore, guests can stand up near the Xiaomi SU7 Ultra, the corporate’s flagship good electrical car (EV), on show for a restricted interval, in celebration of Xiaomi’s newly opened Jewel Changi Airport retailer.

While the automotive just isn’t on the market right here, its look underscores the model’s ambition to finish the loop on its imaginative and prescient of a totally built-in ecosystem, the place cell phones, home equipment and automobiles work together seamlessly to ship what it calls an clever way of life.

For Xiaomi’s vice-president and chief advertising and marketing officer Xu Fei, the model’s Human × Car × Home technique lies on the coronary heart of its long-term progress.

“‘Human’ refers to personal devices like smartphones, wearables and AI assistants. ‘Car’ represents intelligent mobility, while ‘Home’ is the connected living environment. By integrating these three, we want to create a people-centred ecosystem that delivers a seamless intelligent lifestyle,” the 42-year-old government explains.

The show of the SU7 Ultra in entrance of Jewel’s Rain Vortex encapsulates Xiaomi’s transformation, evolving from a maker of inexpensive private devices right into a premium know-how model that integrates superior engineering with way of life design.

The firm constructed its early success on cell phones, expanded into good house merchandise and now extends its built-in ecosystem to incorporate EVs, as the subsequent chapter of its innovation story unfolds.

Xiaomi’s EVs are currently available only in China, where prices start from 215,900 yuan

(S$39,300). In the second quarter of this yr, it delivered greater than 81,000 EVs, producing 20 billion yuan in income.

Underlying all three product strains of smartphones, house home equipment and EVs is a core promise to make the gadgets work collectively to redefine related dwelling – your cellphone tells you when your EV is charged and the air-conditioning is on, whereas your automotive hyperlinks to your own home and different related devices by way of a single ecosystem.

Since 2020, Xiaomi has been reworking itself from an web firm into what it calls a “hardcore technology company”. Between 2020 and 2025, it is going to have invested greater than 100 billion yuan in R&D.

In 2024, the corporate ranked amongst China’s high 10 non-public corporations for R&D spending, and this yr its funding is ready to exceed 30 billion yuan. Xiaomi now employs greater than 22,000 engineers worldwide, specializing in growing chips, synthetic intelligence (AI) and working programs.

Central to its innovation is AI – a area Xiaomi has been investing in since 2016. This yr alone, a few quarter of its whole R&D spend was allotted to AI-related initiatives. One instance is the combination of DeepSeek AI into its Super XiaoAI assistant and HyperOS 2 platform, the corporate’s unified working system, enabling customers to regulate gadgets extra intuitively by way of voice and textual content instructions.

Company information exhibits that tens of millions of customers worldwide now personal a number of Xiaomi gadgets – from smartphones and wearables to robotic vacuums and good home equipment – all managed by way of a single app.

Its 203 sq m Xiaomi retailer in Jewel displays this imaginative and prescient, permitting guests to expertise how these merchandise join seamlessly inside one clever system. Over the subsequent 5 years, the corporate goals to open 10,000 shops globally, in keeping with Ms Xu.

Xiaomi’s international growth started in 2014, with Singapore serving as its first launchpad into abroad markets, together with South-east Asia. The firm was the top-selling smartphone vendor within the area within the second quarter, delivery 4.7 million items and capturing 19 per cent of the market, in keeping with analysis agency Canalys.

In March 2025, the tech big launched its house equipment line to South-east Asia. To date, Xiaomi has bought over 10,000 items within the area, together with greater than 8,500 air conditioners, whereas its Mijia Front Load Washer Dryer bought out inside a month in Singapore.

“In our early years abroad, Xiaomi was positioned much like in China – known for value-for-money, but also youthful, approachable and stylish. Now we are pushing into the premium market,” Ms Xu says.

That shift, nonetheless, just isn’t merely about elevating costs. “It’s about innovative technology and differentiated experiences delivered through our Human × Car × Home ecosystem,” says Mr Zeng Xuezhong, Xiaomi’s senior vice-president and president of the International Business Department.

Alongside strengthening its ecosystem, Xiaomi plans to speed up its international presence. In September 2025, it launched its house equipment line in Europe. Next on Xiaomi’s international growth roadmap is taking its EVs abroad.

“In 2027, Xiaomi cars will officially enter overseas markets, with Europe as the first stop. Our clear goal is to become one of the top five carmakers globally within 15 to 20 years,” Ms Xu says.