Howie Mandel Joins Global Gaming League as Newest Crew Proprietor

Comedian and tv persona Howie Mandel has joined the Global Gaming League (GGL) as a star workforce proprietor.

Mandel’s workforce, “Howie Do It”, will debut on 29 October in Las Vegas as a part of the GGL’s SZN ZERO Match Two, forward of a world launch on YouTube on 12 November.

Expressing his enthusiasm, Mandel, shared: “Gaming is the biggest entertainment platform in the world — bigger than movies, music, and television combined.”

“What the Global Gaming League is building reminds me of the early days of the NFL, WWE, or UFC — but this time there are billions of people ready to join in,” Mandel mentioned. 

Global Gaming League Blends Culture and Commerce

Founded by leisure govt Clinton Sparks, together with companions T-Pain and Jeff Hoffman (co-founder of Priceline), the GGL is positioning itself as an entertainment-first esports league, designed to bridge the industrial hole between stay occasions, superstar tradition, and digital fandom.

The addition of Mandel follows a rising roster of superstar workforce homeowners, together with Ne-Yo and Flavor Flav, because the organisation builds a hybrid competitors mannequin that blends conventional sports activities possession constructions with music and influencer advertising and marketing.

Sparks mentioned Mandel’s involvement underscores the league’s ambitions to make use of star-driven possession to drive viewers engagement and model enchantment. “Having Howie join validates everything we’re building,” Sparks mentioned. “He represents creativity, humour, and heart — and he is actually passionate about gaming. The GGL exists to connect cultures, bridge generations, and give everyone a platform to rise.”

Emerging Model for Entertainment Investment

While the GGL stays in its early phases, the property’s industrial construction mirrors that of conventional sports activities leagues, and providing possession stakes and content-driven monetisation potential by means of stay broadcasts, merchandising, and partnerships.

GGL chairman, Jeff Hoffman, famous that workforce possession carries the identical status and upside as any professional sports activities franchise, highlighting the league’s intent to ascertain long-term industrial viability by means of sponsorships and model collaborations.

The league’s stay occasions mix high-production gaming competitions with music performances and trend integrations.

Mandel was launched to the GGL by means of David Nussbaum, founding father of Proto Hologram, the place Mandel serves as an investor and advisor.

As the GGL readies its subsequent occasion, business observers can be watching whether or not the mix of superstar possession, digital competitors, and stay efficiency can maintain fan engagement.

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