A technical milestone for the Alaska and Hawaiian mixture – and what it means in your journey

If you’re reserving a flight for journey on April 22, 2026 or past, you can be redirected to a multi-brand platform to buy Hawaiian Airlines tickets.

The new multi-branded web site will provide the aptitude to e book in languages and currencies that help our rising world community. Guests will even be capable to e book the complete suite of merchandise, together with completely different seat varieties, on all Alaska and Hawaiian flights.

On some exterior web sites the place you should buy flights, it might appear like each flight is now an Alaska Airlines flight. Rest assured that Hawaiian will proceed to function a whole lot of flights a day, delivering the signature aloha spirit and dedication to service. While every flight – whether or not Alaska or Hawaiian – will likely be assigned an Alaska service code, the working disclosure will present “operated by Alaska as Hawaiian Airlines” and will likely be displayed for every flight that gives the Hawaiian-branded expertise. Our newly up to date web site now displays this disclosure, whereas different web sites might require extra time so as to add this info.

Some friends may even see branding (Alaska or Hawaiian) in digital and e mail communication that doesn’t match the ticket they bought. Our groups are addressing this, and nothing has modified to particular person reservations or the Hawaiian Airlines flight schedule.