Apple TV + is dropping the plus signal

Apple TV+ is dropping the plus signal for good.

On Monday, Oct. 13, the streaming large quietly revealed that “Apple TV+ is now simple Apple TV, with a vibrant new identity” in its announcement in regards to the premiere date for “F1 The Movie” starring Brad Pitt. No phrase as to when the brand new moniker would go into impact.

The firm has joined the ranks of different well-known corporations, together with Cracker Barrel, MSNBC and HBO Max which have unveiled revamped logos or imagery within the final yr.

Representatives for Apple TV didn’t instantly reply to USA TODAY’s inquiry about what impressed the choice or whether or not it will in any method have an effect on present Apple TV subscribers.

Will the identify change have an effect on present Apple TV+ subscribers?

While it’s not instantly clear what’s going to come of the rebrand, it’s unlikely (however doable) that present Apple TV subscribers might be affected by the change.

When HBO Max rebranded as Max for the primary time, customers needed to obtain a brand new app. The second time, the corporate promised customers the app would change all on its own.

Any value change?

Apple TV+, recognized for hit collection like “Severance,” “Ted Lasso,” and “The Morning Show,” raised its monthly subscription value by $3 beginning August 21.

New U.S. subscribers at the moment are paying $12.99 per thirty days, up from $9.99, for the streaming service, according to a statement from Apple. For now, the annual subscription value will stay at $99.

Contributing: Kelly Lawler, USA TODAY