Toyota’s Extremely-Luxurious Imaginative and prescient for a Curated Life-style

(TestMiles) – Century ushers in Toyota’s subsequent period a full ultra-luxury way of life model combining metropolis design, mobility sea & air, and well being ecosystems.

Why does this matter proper now?

We lengthy speculated that Toyota would in the future transcend automobiles and construct a life-style model; the second is arriving. Toyota has formally elevated Century above Lexus right into a standalone ultra-luxury marque. Reports affirm Century’s fashions will function unique design and bespoke choices, and Toyota now describes Century as a model with a transparent id relatively than merely a mannequin.

Parallel to that, Toyota’s Woven City prototype has begun to take form in actual life. In September 2025, the primary residents moved into Toyota’s check metropolis constructed close to Mt. Fuji. This marks Toyota’s transformation from automaker to mobility-plus way of life firm.

Now think about Century not merely as a flagship automotive parked in that metropolis, however the very framework of it, one model that shapes structure, wellness, mobility, sea, air, and land. We’ve been hinting at this in prior Test Miles columns, and right now we see it forming in actual time.

How does it examine to rivals?

The elite luxurious homes, Rolls-Royce and Bentley, promote statements: supplies, craftsmanship, model heritage. But they don’t try to orchestrate the ambient ecosystem across the consumer. Century goals to transcend that. The One of One idea options unconventional sliding doorways, coupe-SUV proportions, and inside lounge geometry.

What makes Century completely different is that its benchmark isn’t a quick lap or acceleration determine. Its benchmark is a lived atmosphere. Woven City is already a working prototype of that imaginative and prescient: Phase 1 spans roughly 47,000 sq. meters and is designed for collaborative co-creation. The metropolis initially hosts round 360 residents, with plans to develop to 2,000.

No established luxurious model has tried this structural ambition; all of them stay inside the product area. Lexus competes on refinement within the automotive area; Century is making an attempt to be the recipe for ultra-living itself.

Who is that this for, and who ought to skip it?

Century is for individuals who don’t simply buy artifacts, however undertake paradigms. It’s for patrons of expertise, for these whose belongings embrace curated habitats, wellness estates, and international mobility. Think sovereign shoppers, cultural patrons, international executives, those that conceive their way of life as a homogeneous design.

It is just not for efficiency purists, observe junkies, or those that demand open competitors and modular components over curated environments. If your ardour is chassis tuning, engine specs, and aftermarket freedom, this isn’t your theatre.

What is the long-term significance?

Century might turn out to be the anchor of what one would possibly name a Toyota-curated metropolis model. Imagine enclaves or districts curated to the Century ethos: gardens, structure, mobility, healthcare, wellness, even marine and aerial craft, all designed to combine.

Woven City is the primary seed. Conceived in 2020, it’s now going dwell. Toyota’s creation of its funding arm with 100 billion yen capital additional alerts that the corporate is investing in ecosystems round this idea for the lengthy haul.

Beyond land, Century might develop into sea, luxurious catamarans and yachts, and air, VTOL, air taxis, and private plane, with built-in healthcare nodes and telemedicine clinics constructed into that community. The picture is of a life-style the place you don’t merely drive the model, you inhabit it.

In a number of years, we could look again and name this inevitable: that Lexus would ultimately be swapped out for one thing extra expansive, however solely as soon as Toyota had the software program, city-lab, and monetary muscle to make it greater than a automotive model.

This isn’t simply making a brand new halo mannequin. It’s making a brand new altitude in residing. Century is being devised not simply to be pushed, it’s being designed so it may be lived.