Diwali 2025: Gold, Devices and Gifts — What Pune Buyers Are Shopping for This Festive Season

With record-high gold costs and a surge in “Made-in-India” electronics, Pune’s Diwali procuring displays altering developments.

As houses throughout Pune start glittering prematurely of the competition of lights, shopper shopping for behaviour exhibits distinct shifts. From gold cash to smartphones assembled in India, this Diwali season is registering a mixture of custom and tech-savvy purchases.

Gold nonetheless attracts patrons, however with a twist

The customary Dhanteras gold rush stays, however shoppers are adjusting. Market analysts word volumes of jewelry purchases are down, whereas cash and investment-grade bars are gaining reputation. Nationally, gold hit report highs above Rs. 1,30,000 per 10 g in latest days.
Locally in Pune’s jewelry hubs, some merchants reported a dip in heavy jewelry gross sales however regular demand for light-weight ornaments and gold cash. The temper: custom nonetheless holds, however patrons are extra selective.

Electronics and “swadeshi” devices rising

Another clear pattern: festive procuring isn’t nearly jewelry. According to trade information, shoppers are more and more shopping for electronics and home equipment — particularly objects manufactured or assembled in India beneath the “Swadeshi 2.0” wave. Sales of smartphones, large-screen TVs, air-conditioners and residential décor classes are noticeably up.
In Pune, main malls and retail chains report that show models of smart-TVs and fridges are already transferring forward of typical festive rush. Easy EMIs, exchange-offers and festive bundles are contributing.

Gifts, décor and expertise matter too

Beyond big-ticket objects, Pune consumers present curiosity in premium present packs, eco-friendly décor and themed house lighting. With rising consciousness round sustainable celebrations, clay diyas, ornamental lanterns and artisanal items are in demand.
For many households, Diwali procuring is much less about splurge and extra about that means. As one Pune purchaser stated: “We’ll buy the gold coin and the new screen this year, but we’re skipping excess fire-cracker noise.”