Jessica Simpson Celebrates 20 Years of Eponymous Lifestyle Collection with New Fragrance, Mystic Canyon

The star returns with a contemporary, assured signature scent impressed by her roots and her new album.

NEW YORK, Oct. 20, 2025 /PRNewswire/ — Jessica Simpson celebrates the twentieth anniversary of The Jessica Simpson Collection with the launch of Mystic Canyon Eau de Parfum, her first new perfume in 5 years. Since her groundbreaking debut within the superstar perfume business, Simpson has constructed one of the crucial profitable life-style manufacturers, establishing herself as a real pioneer whose affect endures as we speak. Mystic Canyon is delivered to life in partnership with Parlux, a frontrunner in status perfume famend for translating visionary superstar and designer ideas into iconic scents.

Her newest creation is impressed by her current album, Nashville Canyon, and is designed for the fashionable girl who’s daring, assured, and genuine. The perfume displays Simpson’s private and inventive evolution, celebrating the girl she has turn out to be. The Amber Floral composition balances lush fruits, radiant florals, and heat woods to create a perfume that’s each daring and unmistakably female.

“Mystic Canyon is about honoring the strength I’ve discovered, the softness I’ve learned to embrace, and the freedom that comes from being unapologetically yourself,” stated Simpson. “To me, this fragrance is like a journey bottled up—a reminder that every woman carries her own mystery and magic.”

The perfume opens with a glowing burst of pink pepper, softened by wealthy black currant and juicy purple plum for a primary impression that is playful but subtle. Its coronary heart unfolds with the romantic depth of creamy iris, jasmine, and Turkish rose, making a lush floral bouquet that captivates the senses. The dry down lingers with heat vanilla bean, amber, cedarwood, and oakmoss, leaving a magnetic signature that transitions effortlessly from day to nighttime.

“Jessica has always been ahead of her time in connecting with her audience through fragrance,” says Lori Singer, President of Parlux. “With Mystic Canyon, she delivers a fragrance that’s striking yet deeply personal—reflecting confidence, individuality, and the beauty of contrasts, much like Jessica herself.”

Mystic Canyon Eau de Parfum might be out there completely at JCPenney starting October 20, 2025, within the following codecs:

• Eau de Parfum 3.4 oz / 100 mL – $60 USD
• Eau de Parfum 1.0 oz / 30 mL – $35 USD
• Gift Set (3.4 oz / 100 mL + 0.34 oz / 10 mL rollerball) – $65 USD

Fragrance Notes:
 Top: Pink Pepper, Black Currant, Purple Plum
 Heart: Jasmine, Turkish Rose, Creamy Iris
 Base: Vanilla Bean, Amber, Cedarwood

ABOUT THE JESSICA SIMPSON COLLECTION
The Jessica Simpson® Collection is impressed by and designed in collaboration with proprietor and founder Jessica Simpson, leisure, music and magnificence icon.  This life-style assortment displays all that’s fashionable Americana: it’s iconic, fashion-forward, accessible, free-spirited, timeless and inexpensive.  Available globally, the gathering spans over 50 product classes and rising together with footwear, younger modern and plus measurement attire, outerwear, sun shades, optical frames, purses and small leather-based items, swimwear, fragrance, scarves/hats/wraps, jewellery, intimates, leg put on, slippers, chilly climate equipment, baggage, ladies and child footwear, attire, coats, swimwear, legwear and a maternity assortment.  A life-style house providing consists of bedding, towels, house and beauty equipment, giftables, and a brand new furnishings assortment launching in 2025.  The assortment, like Jessica herself, is classically acquainted, approachable but inspirational, horny but candy, flirtatious and kooky, classic at occasions, however at all times of-the-moment.  In 2021, Jessica and her mom and enterprise companion, Tina Simpson, acquired full possession of the model they based collectively in 2005.  Coined the “Billion Dollar Baby” by WWD in 2010, the model has been acknowledged via the years by the Accessories Council, CFDA and most lately Jessica was honored with the Icon Award on the 2023 Footwear News Achievement Awards. The Jessica Simpson® Collection is presently out there in over 20,000 factors of distribution worldwide and on-line at www.jessicasimpson.com.

ABOUT PARLUX LTD.
Parlux Ltd. is an award-winning, Top 100 Beauty Company, famend for creating and distributing globally acknowledged perfume and grooming manufacturers. Our portfolio consists of Billie Eilish Fragrances, Paris Hilton Fragrances, Better World Fragrance House by Drake, Kenneth Cole, Vince Camuto, Steve Madden, WeWoreWhat, The Shop Men’s Grooming Line, and extra. As a full-service magnificence powerhouse, we specialise in model advertising and marketing, client engagement, and manufacturing, with a presence in over 80 international locations and territories. Discover extra at www.parlux.com and observe us on Instagram and LinkedIn.

PRESS CONTACTS:
Sarah Singer
Director of Consumer Engagement
Parlux Ltd.
ssinger@parlux.com 

Richard Gallo
Senior Director, Beauty
Factory PR
parlux@factorypr.com

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SOURCE Parlux Ltd.