Tokyo Lifestyle Co., Ltd. Pronounces Cooperation with HK Artemis Limited to Improve On-line Gross sales in Hong Kong

Tokyo, Japan, Oct. 20, 2025 (GLOBE NEWSWIRE) — Tokyo Lifestyle Co., Ltd. (“Tokyo Lifestyle” or the “Company”) (Nasdaq: TKLF), a retailer and wholesaler of Japanese health and beauty merchandise, sundry merchandise, luxurious merchandise, digital merchandise, collectible playing cards, fashionable toys in addition to different merchandise in Hong Kong, Japan, North America, Thailand and the United Kingdom, at this time introduced that its Hong Kong subsidiary, Tokyo Lifestyle Limited, had entered a cooperation settlement together with a supplementary settlement (collectively, the “Agreements”) with HK Artemis Limited (“HK Artemis”), a Hong Kong-based non-public firm, to collectively drive the net gross sales by the Company’s shopping center app (the “App”) in Hong Kong.

Pursuant to the Agreements, Tokyo Lifestyle agrees to switch possession of the App to HK Artemis by January 1, 2026, underneath a cost association made in installments by HK Artemis inside three years.

In addition, Tokyo Lifestyle has granted HK Artemis a non-exclusive, three-year license to make use of the “TokyoLifestyle” trademark and associated model identifiers in reference to the App and its related on-line enterprise actions. This license is topic to HK Artemis assembly specified minimal gross sales targets and funding commitments.

This collaboration goals to reinforce Tokyo Lifestyle’s on-line gross sales, develop its market attain, and unlock long-term development alternatives by leveraging HK Artemis’ in depth expertise in on-line operations, which the Company expects will contribute to raised understanding of buyer preferences over time. By enhancing the relevance of choices to particular person customers, the partnership is anticipated to enhance conversion charges, strengthen buyer engagement, and drive total gross sales and income development in Hong Kong’s dynamic market.

Mr. Mei Kanayama, Principal Executive Officer of Tokyo Lifestyle, commented: “We are delighted to partner with HK Artemis to further expand our App-based sales in Hong Kong. The Hong Kong market has long been one of our core markets, where we have built an extensive multi-channel sales network of directly-operated and franchise stores. As consumer behavior evolves, digitalization and online channels have become integral to our long-term growth strategy. Leveraging HK Artemis’ expertise in e-commerce apps and strengths in online sales, together with our strong branding and diverse product portfolio, we believe this collaboration will accelerate sales growth, enhance brand recognition, and drive market expansion. Looking ahead, we are optimistic about extending our cooperation with HK Artemis further to create lasting value for both companies.”

About Tokyo Lifestyle Co., Ltd.

Headquartered in Tokyo, Japan, Tokyo Lifestyle Co., Ltd. (previously generally known as Yoshitsu Co., Ltd) is a retailer and wholesaler of Japanese health and beauty merchandise, sundry merchandise, luxurious merchandise, digital merchandise, collectible playing cards, fashionable toys, and different merchandise in Hong Kong, Japan, North America, Thailand, and the United Kingdom. The Company provides numerous magnificence merchandise (together with cosmetics, skincare, perfume, and physique care merchandise), well being merchandise (together with over-the-counter medication, dietary dietary supplements, and medical provides and units), sundry merchandise (together with residence items), collectible playing cards and classy toys (together with Pokémon playing cards, BE@RBRICK and different fashionable merchandise) and different merchandise (together with meals and alcoholic drinks). The Company at present sells its merchandise by directly-operated bodily shops, by on-line shops, and to franchise shops and wholesale prospects. For extra data, please go to the Company’s web site at https://www.ystbek.co.jp/irlibrary/.

Forward-Looking Statements

Certain statements on this press launch are forward-looking statements, throughout the which means of Section 21E of the Securities Exchange Act of 1934, as amended, and as outlined within the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements contain identified and unknown dangers and uncertainties and are primarily based on present expectations and projections about future occasions and monetary tendencies that the Company believes might have an effect on its monetary situation, outcomes of operations, enterprise technique, and monetary wants. Investors can determine these forward-looking statements by phrases or phrases corresponding to “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to,” or different related expressions. The Company undertakes no obligation to replace forward-looking statements to mirror subsequent occurring occasions or circumstances, or modifications in its expectations, besides as could also be required by legislation. Although the Company believes that the expectations expressed in these forward-looking statements are cheap, it can’t guarantee you that such expectations will become right, and the Company cautions traders that precise outcomes might differ materially from the anticipated outcomes and encourages traders to overview different elements that will have an effect on its future ends in the Company’s registration assertion and in its different filings with the U.S. Securities and Exchange Commission.

For extra data, please contact:

Tokyo Lifestyle Co., Ltd.
Investor Relations Department
Email: ir@ystbek.co.jp

Ascent Investor Relations LLC
Tina Xiao
President
Phone: 1-646-932-7242
Email: investors@ascent-ir.com