World streaming highlight lands on NSW dwell music venues

Sydney will be part of New York, London, and Paris as one of many first cities on the planet to learn from this new characteristic. This is the results of direct discussions between the Minns Labor Government and Spotify AUNZ about bringing extra of the advantages of music streaming to native venues and artists.

Launching right now throughout 9 nations, Venue Pages will give NSW dwell music venues their very own residence on Spotify, to record their gigs to make it simpler for followers to go from streaming their favorite artists to purchasing tickets and seeing them dwell. Features embody:

• Dedicated venues pages which permit customers to seek for venues, observe their favourites, save them to their libraries, entry their gig guides, present particulars and new bulletins.
• A dwell occasions feed up to date each day, delivering present suggestions curated on consumer location, listening habits, and venues adopted.
• Direct hyperlink from Spotify venue listings to official ticketing accomplice to securely buy tickets, creating a fast hyperlink between music discovery and dwell music experiences.
• Spotify will run an on-platform advertising and marketing marketing campaign and educations periods for NSW venues within the weeks following tomorrow’s announcement.

Working with Spotify to extend its optimistic impression on the native dwell music scene is a part of a wider set of initiatives from the Minns Labor Government to help the trade because it faces challenges from value will increase, altering viewers habits and a rise in native audiences streaming abroad artists. Key measures have included the institution of a $160,000 prize pool for the NSW Music Prize and the adoption of Michael’s Rule which incentivises worldwide artists to ebook an Australian help act.

The NSW Government will proceed to work with Spotify AUNZ on the roll out and also will help native venues with coaching to maximise their engagement with this new characteristic.

Minister for Music and the Night-time Economy John Graham mentioned: 

“We applaud Spotify for bringing Venue Pages to Australia and expect it to drive more local listeners to local gigs, which is great news.

“We’ve been working with Spotify, discussing ways they can use their immense global power to boost our local music scene. Streaming has sometimes hurt the local music scene, but this is a turning point where Spotify is increasing its support for it.

“Our local live music scene is the talent factory for the future of NSW music, but local gigs and venues have been under cost and demand pressures. This boost from Spotify is extremely welcome and dovetails perfectly with all the other support we’re delivering.

“Spotify helps Australian artists reach overseas audiences, but local audiences have increasingly been drawn to overseas artists. This initiative helps swing more of the benefits of Spotify to local artists and venues, which is much welcomed.” 

Alicia Sbrugnera, Head of Music at Spotify AUNZ, mentioned:

“Venues are the foundation of a thriving local music scene, so giving venues a home on Spotify means helping fans to go from streaming their favourite artists to seeing them live.

“In the Australian rollout of Venue Pages, we’re excited to work closely with the NSW Government and the Minister for Music and Night-time Economy, John Graham, to support venues, artists, and Australian music.”