Amperity Releases 2025 State of AI in Travel & Airlines Report, Revealing Guest-Dealing with AI Adoption Nonetheless Restricted

SEATTLE — October 21, 2025 — Amperity, the main AI-powered buyer information cloud, in the present day launched its 2025 State of AI in Travel & Airlines report, uncovering how journey manufacturers are experimenting with AI—and the place they’re falling brief because the busy vacation season approaches.

Based on a survey of 800 U.S. lodge and airline professionals throughout govt, advertising and marketing, IT, and analytics roles, the report highlights that whereas 41% of organizations use AI instruments every day or weekly, solely 35% have deployed AI in guest-facing functions. Even fewer (12.5%) really feel assured they’re ready to scale AI throughout their enterprise.

“While travel brands are investing in AI, they’re hesitant to put it in front of guests,” mentioned Tony Owens, CEO of Amperity. “The challenge isn’t vision—it’s connection. Without a unified view of the customer and reliable access to quality data, AI can’t consistently deliver the personalized experiences travelers expect.”

Key Findings from the Report

• AI adoption is widespread however shallow: 80% of journey corporations are utilizing AI in some capability, however utilization stays concentrated in advertising and marketing, buyer help, and gross sales slightly than direct visitor engagement.

• Training and readiness lag: Over a 3rd (36%) of respondents reported that their firm offers no formal AI coaching, making it difficult to deploy AI safely in real-world visitor interactions.

• Data fragmentation stays a hurdle: More than half (58%) reported their buyer information continues to be fragmented or incomplete, limiting the power to make use of AI successfully for personalization.

• CDPs drive quicker progress: Organizations with a Customer Data Platform (CDP) had been considerably extra superior, with increased every day AI use (54% vs. 28%), extra guest-facing deployments (50% vs. 19%), and broader adoption throughout enterprise items (19% vs. 4%).

Building Toward Guest-Ready AI

Despite present gaps, momentum is rising. Nearly all (96%) journey professionals count on AI spending to extend or maintain regular over the following 12 months. The report outlines a sensible path to maneuver from pilots to production-ready AI, together with:

• Unifying first-party visitor identification throughout touchpoints

• Productionizing information preparation workflows

• Prioritizing guest-facing use circumstances with clear metrics

• Closing coaching and governance gaps with role-based enablement

“AI only delivers real value when it runs on unified, privacy-safe data,” mentioned Derek Slager, co-founder and CTO at Amperity. “When identity is resolved with precision and profiles stay current across every system, brands can safely bring AI closer to their guests — delivering more personal, meaningful experiences with confidence.”

The 2025 State of AI for Hotels & Airlines report is now obtainable for obtain right here.