Hampton Water Rosé, Five Springs Infused Bourbon, and Mezcal Mezul

The incubator based by Jesse Bongiovi welcomes three trailblazing wine & spirits corporations as inaugural companions because it goals to scale progressive, culture-defining manufacturers

NEW YORK, Oct. 21, 2025 /PRNewswire/ — Lily Pond Group (LPG), a beverage alcohol incubator based by Jesse Bongiovi and devoted to constructing the following technology of lifestyle-focused manufacturers that join with at present’s culture-driven customers, at present introduced its first official companions: Hampton Water Rosé, Five Springs Infused Bourbon, and Mezcal Mezul. These partnerships mark the launch of LPG’s mission to raise manufacturers that mix authenticity, creativity, and development potential.

“With the growth of Hampton Water serving as our inspiration for creating LPG, it was a natural first step to bring the brand on in an official capacity. Now, we’re excited to bring these learnings to all of our partners as we continue to expand,” says Jesse Bongiovi, Co-Founder of Hampton Water Rosé and Founder & Creative Director of LPG. “Five Springs Infused Bourbon and Mezcal Mezul embody the exact kind of brands we’re passionate about championing. Each is built on a clear vision, strong storytelling, and a commitment to quality, and we look forward to working closely with their founders to build on the momentum and growth they have created.”

Founded in 2024 by Kentucky native and longtime spirits government Lisa Sawyer Derman, Five Springs Infused Bourbon is reimagining the bourbon expertise—inviting, balanced, and crafted for at present’s customers. Rooted in custom and infused with fashionable taste, Five Springs blends premium barrel-aged bourbon and Bardstown springwater with fruits, botanicals, and different pure elements to create three distinctive infusions: Vanilla Maple, Honey Sage, and Blood Orange. Joining Lisa in bringing the model’s imaginative and prescient to life is her daughter Kayla Derman, Director of Marketing, who brings a contemporary perspective to the model’s imaginative and prescient and storytelling. Together, Lisa and Kayla are combining many years of trade experience with a next-generation outlook to craft a bourbon that bridges legacy and innovation—and welcomes extra folks into the wealthy, storied world of bourbon.

“From the beginning, we’ve been driven by a simple idea: bourbon can honor its roots and still evolve for the next generation,” says Lisa Sawyer Derman, Founder & CEO of Five Springs Infused Bourbon. “Working alongside my daughter Kayla has made that vision even more meaningful. She brings curiosity and creativity that complement my experience, and together we’re shaping a brand that feels both rooted and fresh. Partnering with Lily Pond Group feels especially meaningful because we’ve seen Jesse and Jon Bon Jovi build Hampton Water together as a family-led business, and we’re thrilled to be part of a team that celebrates heart, authenticity, and connection.”

Mezcal Mezul, co-founded by Jeff Cairney, José Santiago, Jordi Sastre, and Carlos Naupari, introduces a frivolously toasted, approachable mezcal mix crafted for folks exploring mezcal for the primary time. Made with zero components, it combines Espadín agave from Oaxaca and Blue Weber agave from Zacatecas to supply a flexible taste profile that is perfect for cocktails but clean sufficient for sipping. Mezcal Mezul can also be dedicated to cleaner oceans and seashores and donates yearly to and actively helps conservation initiatives in partnership with Global Coralition and ByeByePlastic.

“Working with LPG marks an exciting new chapter for Mezcal Mezul,” says José Santiago, Co-Founder, Product & Supply. “Their collaborative approach and deep understanding of building brands that connect with culture align perfectly with our mission to bring mezcal to new audiences while staying rooted, in authenticity and sustainability.”

With these first partnerships, LPG units the stage for a brand new period of culture-first spirits, uniting progressive merchandise and dynamic founders to form the following technology of life-style manufacturers. LPG will proceed to find and domesticate manufacturers with the potential to develop into cultural touchstones, connecting with customers, celebrating craftsmanship, and redefining what’s subsequent in spirits.

About Lily Pond Group:
Lily Pond Group (LPG) is a life-style model incubator based by Jesse Bongiovi, Co-Founder of Hampton Water Rosé. Built on the assumption that the strongest manufacturers are born from authenticity, group, and high quality, LPG companions with visionary founders to construct the following wave of culturally resonant life-style corporations. Through hands-on assist throughout gross sales, distribution, advertising, and operations, LPG helps rising manufacturers scale rapidly, sustainably, and with objective. For extra info, please go to www.LilyPondGroup.com.

About Hampton Water:
Jesse and his dad, Jon Bon Jovi, shared a imaginative and prescient to disrupt the wine class with a model that’s in contrast to all others. The father-son duo created the Hampton Water Wine model idea, bringing on famed French winemaker, Gérard Bertrand. Launching in 2018 with Hampton Water Rosé, the model rapidly rose above the ranks to be extra than simply one other movie star model. It is a household enterprise that has earned 4 years of 90-point scores from Wine Spectator, 91 factors from Wine Enthusiast and Decanter, and was acknowledged as an Impact Hot Prospect model two years in a row. With an extremely engaged social media presence of over 625,000 followers, Hampton Water is making waves by taking a contemporary digital strategy in an often-traditional class. Seeing such success with the nonetheless rosé, Hampton Water is proud to have expanded their model portfolio with a glowing rosé in 2024: Hampton Water Bubbly. The model is creating loyal model advocates, surpassing their class, and delivering double-digit quantity development 12 months over 12 months.

More info on the corporate might be discovered at www.hamptonwaterwine.com, www.facebook.com/hamptonwater, TikTok: @HamptonWater, Instagram: @HamptonWater, and X: @HamptonWater. Sip responsibly.

About Five Springs Infused Bourbon:
Five Springs Infused Bourbon is a premium infused bourbon crafted with fruits, botanicals and different pure flavors to be loved by cocktail lovers, whiskey newcomers, and longtime spirits fanatics alike. Founded in 2024 by Kentucky native and longtime spirits trade government Lisa Sawyer Derman, Five Springs was constructed on the assumption that bourbon’s unimaginable versatility and depth has solely simply begun to be tapped. Each bottle of Five Springs begins with premium barrel-aged bourbon expertly reduce with Kentucky spring water and a mix of rigorously picked fruits, botanicals, and different pure flavors.

Accessible, approachable, and made for everybody, Five Springs is accessible for buy on-line and in a rising record of states throughout the nation in three scrumptious, bourbon-forward expressions: Honey Sage, Vanilla Maple, and Blood Orange. Discover extra at www.fivespringsbourbon.com and @fivespringsbourbon. Drink responsibly.

About Mezcal Mezul:
Mezcal Mezul is a 100% agave mezcal crafted from Espadín and Blue Weber agave, producing a toasted, balanced, and versatile taste profile perfect for cocktails or sipping. Made in Mexico, the model blends conventional craftsmanship with fashionable accessibility. Mezcal Mezul was based by 4 buddies who liked the clear elements and folklore of mezcal, however wished a lighter taste profile and strategy to the class.

Mezcal Mezul is accessible for buy on-line and in a rising record of states throughout the nation. Discover extra at and @MezcalMezul. Drink responsibly.

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SOURCE Lily Pond Group