AC Milan and Coca-Cola: two icons united to rejoice soccer, music and way of life

AC Milan and Coca-Cola are happy to announce the beginning of an unique partnership that may see the worldwide beverage chief be part of the Club’s household of Regional Partners, with the Coca-Cola model because the Official Soft Drink Partner and Powerade because the Official Sports Drink Partner of the Rossoneri in Italy.

This collaboration represents rather more than a sports activities sponsorship: it’s a assembly of the common languages of soccer, music and way of life – discovering in Milan, the worldwide capital of fashion and tradition, the right stage to create distinctive and memorable experiences. Starting this season, AC Milan and Coca-Cola will carry new power to San Siro with a custom-made DJ sales space space internet hosting artists who will flip the pre-match moments into an unforgettable expertise, consistent with the Club’s custom of mixing soccer and leisure.

The settlement will contain each the Men’s and Women’s First Teams, with quite a few activations devoted to the Rossoneri fanbase. Together, the 2 manufacturers will inform the story of soccer as a common language able to inspiring generations, celebrating the values of ardour, inclusion and togetherness.

The joint journey will embody unique digital content material, social activations, neighborhood initiatives and way of life experiences for followers, in addition to model visibility for Coca-Cola and Powerade at San Siro – refreshing supporters and accompanying their feelings whereas strengthening the reference to AC Milan’s vibrant and cosmopolitan spirit.

Maikel Oettle, Chief Commercial Officer of AC Milan, acknowledged: “We are proud to welcome Coca-Cola into our household of Partners. This collaboration brings collectively two iconic international manufacturers that share values equivalent to ardour, inclusion and staff spirit. Together, we need to provide our followers distinctive experiences that enrich the 90 minutes of play, strengthening AC Milan’s function as a worldwide cultural platform.”

Paola Donelli, Marketing Director of Coca-Cola Italy, stated: “We are thrilled to announce our partnership with AC Milan, a Club that has made historical past in Italian and world soccer. This is a crucial step confirming our dedication to the world of sport – a driver of ardour, sharing and inclusion via teamwork. Being alongside the Rossoneri at present affords us a terrific alternative to attach with households and followers alike, celebrating the spirit of the sport and sharing distinctive feelings on and off the pitch.”

Jacopo Dellacasa, Trade Marketing Director of Coca-Cola HBC Italy, added: “We are really pleased with this partnership with AC Milan, which will allow us to refresh fans with our portfolio of products as they live their passion and enjoy matches at San Siro.”

Present in Italy since 1927, Coca-Cola isn’t just a beverage however a cultural icon that has accompanied moments of togetherness and sharing for many years around the globe. Today, that very same spirit intertwines with AC Milan – a Club that has redefined soccer as an integral a part of modern fashion and tradition.

With this partnership, AC Milan and Coca-Cola be part of forces to rejoice a common ardour and proceed writing new pages of emotion each on and off the sector.