IHG One Rewards Launches Members Catalogue to Enrich Day by day Way of life Experiences

Shanghai — IHG Hotels & Resorts (IHG) introduced the launch of the IHG One Rewards Member Catalogue, an revolutionary platform that redefines how members can redeem their factors. By extending rewards past conventional channels into on a regular basis life-style moments, the brand new catalogue provides members extra comfort, flexibility, and worth. IHG One Rewards Member Catalogue options an in depth collection of curated services and products spanning leisure, journey, eating, and life-style classes. By enriching its award-winning loyalty programme, IHG is enabling members to show factors into significant experiences each inside and outdoors of resort stays.

Ms. Rita Jiang, Chief Commercial & Marketing Officer, IHG Greater China, mentioned: “At IHG, our focus has all the time been on assembly the evolving wants of our friends whereas making a loyalty programme that’s each versatile and rewarding. With the launch of the IHG One Rewards Member Catalogue, we’re making it even simpler for members to benefit from the worth of their factors in new methods. This new platform integrates rewards into on a regular basis life, turning each level earned into one thing significant. We consider it’ll strengthen member engagement, foster a deeper sense of belonging, and open new alternatives for collaboration that ship extra personalised experiences.”

A recent touchpoint to raise member experiences

The IHG One Rewards Member Catalogue at the moment provides over 500 curated objects, spanning electronics, residence necessities, sports activities gear, magnificence and private care, and digital present playing cards. Members can start redeeming from as little as 600 factors. Developed in partnership with JD.com, {the catalogue} leverages JD’s intensive provide chain and logistics community to offer members in Mainland China with a seamless and environment friendly redemption expertise. The platform will even proceed to evolve by means of member unique actions, interactive options, and tailor-made provides.

Expanding rewards, enriching on a regular basis life

IHG One Rewards is dedicated to broadening the probabilities of factors redemption and enriching the member journey by means of revolutionary collaborations. In addition to redeeming factors for resort stays worldwide, IHG One Rewards has beforehand partnered with Hainan Airlines to introduce a co-branded airport lounge expertise—bringing seamless ground-to-air journey experiences to visitor. For esports fanatics, a brand new King Pro League (KPL) redemption zone provides tickets and fan packages, creating immersive live-event experiences for members.

This yr marks the fiftieth anniversary of IHG Hotels & Resorts in Greater China. The launch of the IHG One Rewards Member Catalogue represents a big step in enhancing the loyalty programme, whereas additionally creating new alternatives for cross-industry collaboration. IHG will proceed to innovate and strengthen its ecosystem of partnerships, delivering extra numerous and rewarding experiences for friends.

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