Sneaker Model Salomon Posts Up in L.A. With First West Coast Retailer

Salomon lovers are kicking up their heels over the celebrity-loved sneaker model’s first West Coast retailer, which opened this week at 8620 Melrose Avenue in West Hollywood.

The outpost comes amid Salomon’s North America enlargement, which features a whole of 4 brick-and-mortar retailers with one other store anticipated to open by yr’s finish. Ahead of the Oct. 21 launch, Salomon hosted a public pop-up at Skylight ROW DTLA final week as a solution to shine a light-weight on the XT-6 silhouette, a signature Sportstyle design embodying the model’s alpine heritage to way of life affect. Designed as a gallery of types, the “multi-sensory” set up was meant to showcase how the XT-6 has been reimagined by international audiences. As for the West Hollywood store, the retail area is a hub for for Salomon’s Sportstyle class.

“Opening our first California store in West Hollywood marks a significant moment for Salomon — not only as a milestone in our growth within the U.S., but as a deeper commitment to a city that thrives on culture, creativity and constant reinvention,” supplied Jenny Taylor, Salomon’s vp, advertising and marketing, North America. “Los Angeles has always been a global hub for movement and expression — values that are core to who we are. We envision this new space as more than a store; it’s a gathering point for the L.A. community, and a place to connect, create and explore together.”

Below are views inside the shop, the model’s launch get together and the ROW DTLA pop-up.