Travis Kelce a part of group seeking to save Cedar Point, Kings Island

• NFL star Travis Kelce is a part of a bunch investing in Six Flags, the mother or father firm of Cedar Point and Kings Island.
• The funding group, which incorporates JANA Partners, has acquired a 9% stake within the amusement park firm.
• Six Flags has confronted monetary difficulties, with its inventory value declining considerably this 12 months.
• The new traders plan to interact with the corporate’s board to revitalize branding, enhance operations and assess management.

If you thought the engagement of Travis Kelce and Taylor Swift was earthshaking information − the NFL standout from Northeast Ohio has revealed that he has a second love.

Kelce has introduced that he’s a part of a group that is investing in Cedar Point’s parent company Six Flags.

The Cleveland Heights native together with JANA Partners have introduced that they’ve acquired a 9% stake within the firm that owns quite a lot of amusement parks throughout the nation together with Kings Island in Cincinnati.

It has been a tough 12 months for the amusement park firm that took place from a merger between Cedar Fair and Six Flags a 12 months in the past as income has not met expectations resulting in workers cuts, shortened seasons and the closing of Six Flags America in Maryland after this season.

Growing up in Northeast Ohio, Kelce mentioned, he has fond recollections of visits to Cedar Point together with his household and needs to assist protect that for others.

“I am a lifelong Six Flags fan and grew up going to these parks with my family and friends,” Kelce mentioned in an announcement. “The chance to help make Six Flags special for the next generation is one I couldn’t pass up.”

Joining Kelce within the funding group contains client govt Glenn Murphy and expertise govt Dave Habiger.

JANA mentioned in an announcement that it “intends to engage with Six Flags’ Board and management team” to show the corporate’s fortunes round stating that the corporate’s inventory value has declined by some 55% this 12 months alone and 58% because the merger in 2024.

The amusement park operator posted a lack of some $319.4 million for the primary half of the 12 months blaming poor climate that damage attendance at its parks.

Among the initiatives JANA plans to carry to the desk embody:

• Revitalizing the corporate’s branding & advertising and marketing technique and client expertise
• Improving operations and accelerating expertise modernization
• Assessing management,governance and evaluating potential acquisition alternatives

After the information of the funding on Tuesday, shares within the have been up by double digits.

Six Flags operates some 42 parks within the U.S., Canada and Mexico.