British Airways | The artwork of journey: British Airways launches new collectable vary of Enterprise Class amenity kits at London Gatwick, that includes British art work and London-produced wellness merchandise

• British Airways has unveiled a brand new limited-edition vary of amenity kits in its Club World (long-haul enterprise class) cabin, launching completely for London Gatwick flights
• Featuring 4 limited-edition designs for purchasers to gather, the journey pouch showcases art work by British artists powered by artwork platform Rise Art
• The vary contains bespoke merchandise from anatomē, a luxurious British wellness model and London-based trendy apothecary

British Airways has launched brand-new amenity kits in its Club World (long-haul enterprise class) cabin at London Gatwick, a part of a brand new partnership with luxurious British wellness specialist anatomē.

The amenity kits are on provide to clients travelling in Club World from Gatwick from 26 October 2025. There will probably be 4 distinctive and daring designs from British artists within the vary for purchasers to gather, because the flag provider continues to push the model and buyer expertise ahead, celebrating British originality, creativity and rest at 35,000ft.                                                     

The amenity package features a bespoke 10ml moisturiser and a 3ml multi balm from anatomē, produced particularly for British Airways, in addition to ear plugs, a dental package, a watch masks and socks. Exclusive and restricted version, the vary of journey pouches are set to turn out to be instantly wanted, and used time and again by clients.  

Calum Laming, British Airways’ Chief Customer Officer, stated: “At British Airways we’re all the time seeking to innovate for our clients, and, like our new international lounge idea and cabins, in addition to our advertising and marketing campaigns and security movies, we got down to sign a brand new path, creating one thing daring and unique, trendy and sudden that may shock and delight our clients. We’re assured we’ve achieved that with this collaboration with excellent homegrown British expertise and wellness merchandise by anatomē.

“The kits have been designed to be enjoyed during and after the flight. They’re ideal for reuse – whether as a travel pouch or an everyday carry-all. We’ve worked with anatomē to choose products that are both ultra-hydrating and relaxing, and we can’t wait to share them with our customers on board.”

Modern British wellness

Anchored in scent and guided by the experience of aromachologists, each formulation is crafted with considerate precision to nurture each physique and thoughts.

The botanical multi balm is formulated with a mix of botanical extracts and important oils to supply nourishment, offering the proper skincare addition when travelling. Ultra-hydrating, it’s infused with natural shea butter, rosemary oil and vitamin E, and appropriate for all pores and skin varieties.

The hydrating moisturiser is deeply nourishing and designed to assist pores and skin keep refreshed, perfect to be used inflight. Developed with a singular mix of important oils, aloe vera and hyaluronic acid, the moisturiser makes pores and skin feels calm and deeply hydrated.

Designed with function

British Airways’ new anatomē merchandise have been made utilizing recyclable aluminium packaging, eradicating 26.5 tonnes of single use plastic every year.

The luggage are product of absolutely recycled material, whereas the socks are produced from recycled polyester and the dental kits and earplugs are paper wrapped, with bamboo toothbrushes included.

ENDS

Notes to Editors

About the artists

Amelia Coward – After graduating from the Royal College of Art with a MA in woven textiles, Amelia utilized her fascination with color concept and coaching in woven textiles to make distinctive unique works that mix. She paints superb birch plywood in luminous gradients of color leaving the delicate wooden grain, presses the panels, then laser-cuts them into superb strips earlier than recomposing. The result’s a palpable sense of rhythm and motion, one hue shifting gently in patterns paying homage to flight paths.

Charlotte Roseberry – Born in Sunderland, Charlotte studied portray at Edinburgh College of Art earlier than shifting to a small village within the Scottish Borders. Inspired by her rural environment, Charlotte’s self-described ‘internal landscape’ is mirrored in her fastidiously calibrated abstractions. Her design options flat, expansive house daring colors, clear traces and portals, suggestive of reflection and understanding of unique British landscapes that encompass us.

Kit Boyd – Kit’s work centres round his curiosity within the spirit of place. Working from his studio close to the Thames Barrier, Kit’s intricate prints replicate the British panorama of nineteenth and twentieth Century Romantic artists. One Tree Hill in Greenwich Park is featured within the design. The artist is particularly drawn to the way in which that the panorama – treelines, rolling hills and the expansive sky that presides over all of it – dwarfs the human determine. If there’s one feeling to remove from Boyd’s work, it could be a newfound appreciation of simply how small we’re in relation to the universe round us.

Naomi Edmondson – British painter, Naomi, is finest recognized for her ongoing undertaking, Survival Techniques, which sees her utilizing open and accessible city landscapes because the canvas for her work, aimed toward selling hope and optimism. Her daring design options two murals, ‘Face the Sun’ painted in Dalston, is a reminder to show your face to the solar and luxuriate in its heat, and ‘You Can Rest’ painted in Deptford, is a reminder to decelerate and chill out, excellent reminders earlier than setting off on vacation.

About Rise Art      

Rise Art was launched in London in 2011 and has quickly grown to turn out to be some of the modern and ahead pondering creative and cultural platforms to advertise the work of British artists domestically and across the globe. Starting as a digital first gallery, Rise Art has provided lots of {of professional} artists a web based house to showcase their work.

About anatomē

Founded in London, anatomē is a contemporary apothecary model centered on selling wellbeing by way of expertly blended botanical formulations. Its philosophy centres on sleep because the cornerstone of well being, with merchandise designed to help relaxation, hydration, and steadiness in trendy existence. anatomē’s skincare vary is crafted with pure substances together with aloe vera, hyaluronic acid, rosemary oil and natural shea butter and is appropriate for all pores and skin varieties. The model additionally supplies a 20% low cost to British Airways clients, included in every amenity package.