Another experiential retail idea is coming to the area. This time it’s a reside social-gaming venue on the King of Prussia Mall.
Massachusetts-based Level99 introduced this week that it plans to convey its subsequent “sprawling adult playground” to the Montgomery County buying vacation spot in 2027. The transfer marks the corporate’s first foray into the Philadelphia market.
The 46,000-square-foot venue will embrace 50 “life-size mini games” geared towards adults, based on a information launch, and a full-service restaurant and bar serving native craft beer.
“Level99 goes beyond your conventional entertainment venue — it’s a place to play, explore, and actively connect,” Matthew DuPlessie, founder and CEO of Level99, stated in a press release.
The venue is transferring into the bottom ground of the previous JCPenney, which closed in 2017.
It will likely be throughout the mall from the 100,000-square-foot Netflix House. The immersive expertise for followers of the streaming service’s exhibits is about to open Nov. 12 within the former Lord & Taylor division retailer.
“We’re thrilled to welcome Level99 to King of Prussia, further elevating our commitment to delivering dynamic, experience-driven destinations,” Mark Silvestri, president of improvement for mall proprietor Simon Property Group, stated in a press release. ”This progressive idea brings a brand new layer of interactive leisure to King of Prussia and is an ideal complement to our rising lineup of immersive choices.”
As more consumers shop online, experiential retail has transformed malls nationwide, serving to complexes fill empty spaces and attract new customers.
In the Philadelphia area, Cherry Hill Mall is about to open a Dick’s House of Sport subsequent yr. The 120,000-square-foot house will embrace a climbing wall, golf simulators, a working monitor, and batting and soccer cages.
» READ MORE: Cherry Hill Mall is getting a Dick’s House of Sport
At the Moorestown Mall, an empty division retailer is about to be crammed by a massive entertainment center with axe-throwing and go-karts.
In Center City, the Fashion District’s homeowners are contemplating including extra experiential retail after the success of close by spots like Puttshack mini golf and F1 Arcade.
And together with the forthcoming Netflix House, the King of Prussia Mall lately opened the Philadelphia space’s first Eataly, a 21,000-square-food Italian-centric market and wine store.
Level99 has been driving this experiential retail wave, opening its flagship location in 2021 at the Natick Mall in suburban Boston. The firm opened one other location in Providence, R.I., in January 2024, then added a 3rd this summer season within the Washington suburb of Tysons, Va. It has tasks below development in Hartford, Conn. and at Disney Springs in Orlando.
At current Level99 places, pricing starts at $29.99 per particular person for 2 hours of play, based on its web site. Prices improve on weekends and holidays, and if a buyer needs extra time.
Level99 is supported by Act III Holdings, a $1.5 billion private-equity funding agency led by Panera Bread cofounder and Cava chairman Ron Shaich. Last month, Act III executives introduced a $50 million commitment to the chain’s enlargement into new markets, together with Philadelphia.
Unlike some other Philly-area malls, King of Prussia is prospering, with greater than 450 shops occupying 2.9 million sq. toes of retail house.