Alienware and Twitch Transform Grand Central right into a Sci-Fi Gaming Portal

Alienware and Twitch Transform Grand Central right into a Sci-Fi Gaming Portal

Alienware and Twitch are teaming as much as deliver The Artifact, an interdimensional gaming expertise, to New York City’s busiest commuter hub: Grand Central Terminal. From October 27–31, guests can step right into a sci-fi-inspired portal in Vanderbilt Hall, the place the digital and bodily worlds collide in an immersive, fast-paced journey.

The Artifact invitations individuals to stabilize a rift in time and house by way of interactive glyph-matching puzzles. Up to 3 gamers at a time will work collectively because the surroundings round them transforms with frost, wormholes, and power pulses. The expertise culminates in a glowing loot field with unique prizes, together with Alienware gaming gear. For solo adventurers, the problem is even better as they juggle all consoles themselves.

For these unable to attend in particular person, Twitch streamers will deliver the motion to life on-line. Top creators like Valkyrae, Symfuhny, and Ludwig will host each day streams, partaking their communities in challenges that set off real-time results inside The Artifact. The week concludes with a multi-stream finale on Halloween, the place creators and their followers will compete in a high-stakes showdown to revive remaining stability to the portal.

Prizes embody Alienware gaming peripherals, backpacks, and a grand prizei of 4x customized Alienware Area-51 Gaming Desktops valued at ~$5,000 every. Every participant, whether or not on-site or on-line, has an opportunity to win.ii

This collaboration between Alienware and Twitch celebrates gaming tradition and innovation, uniting followers worldwide in a shared journey to discover new worlds. “The Artifact is more than an activation—it’s a celebration of what’s possible when technology and cultural creativity come together,” stated Shannon Baxley, Global Marketing Leader at Alienware.

Event Details:

• Location: Vanderbilt Hall, Grand Central Terminal, New York City
• Dates: October 27–31, 2025
• Hours: Noon–8 PM ET (Mon–Thurs), Noon–6 PM ET (Fri)

Digital Streams:

• Dates: October 27–31, 2025
• Times: 6–8 PM ET (Mon–Thurs), 4–6 PM ET (Fri)

For extra info and media belongings, go to the official website and press kit.

i Gaming Desktop grand prize excludes FL, NY, HI, and AK attributable to native laws.

ii Daily prizing eligible for individuals in 48 contiguous states (excludes HI and AK) – US solely.

Media Contact:

Media.Relations@Dell.com

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