Brittany Snow, Malin Ackerman, Brooks Nader

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Uber is formally in its F1 period. Last weekend, the ride-hailing big revved into the middle of Austin’s Grand Prix scene with The One Party by Uber — a real-life rodeo held in a remodeled warehouse outdoors of town middle. Held solely for Uber One members, the invite-only affair featured a efficiency by Zac Brown Band, mechanical bulls, actual bulls and a bold-faced visitor checklist together with “The Hunting Wives” stars Brittany Snow and Malin Åkerman and actuality star Brooks Nader.

The occasion is a transparent signal that Uber is positioning itself as extra than simply transportation service, and Uber One as a way of life membership with cultural cachet. By tapping into the momentum of F1’s surging recognition within the U.S., the corporate inserted itself into the center of a weekend that’s change into as a lot about trend, movie star and model activations because the race itself.

On the crimson carpet, Snow and Åkerman mirrored on the breakout success of “The Hunting Wives,” Netflix’s most up-to-date breakout hit. “We know nothing,” Snow laughed when requested about season two, which formally obtained renewed for a second season. “We have like little tidbits from [the show creator] Rebecca [Cutter] and they’re in the writing room right now, but we found out a month and a half ago and the writers are feverishly writing.” She added, “I don’t think anyone foresaw the trajectory for me from ‘Pitch Perfect’ to this, so I think it’s nice for people to see me in a new light.”

Ackerman was equally candid about how the present’s daring tone resonated with viewers: “It might have been a slow burn on Starz, but on Netflix—without censoring anything—there’s a beautiful, real shock value. You go, ‘Wow. This is kind of new ground for Netflix.’” She additionally spoke about her expertise embodying the present’s hedonistic spirit: “I feel like I really stepped into a new version of myself that was always there. It’s such a female-forward show, and there’s this freedom with our bodies, to do what we want. Margot’s not a good person, but boy, does she party — and you kind of want to be part of her crew.”

Nader, who arrived in a bodysuit with a plunging neckline from Laquan Smith, matched this carefree vitality. Before heading into the non-public get together, the place Uber members had been handled to reside bull-riding, Austin’s well-known Terry Black’s barbecue and rodeo-style picture ops, she turned to her publicist and stated, “I’m about to go crazy in there!”