Guess celebrates its roots and life-style in Marrakech

By The Editorial Team.

Guess takes over the Marrakech desert

Throughout fall, Guess is internet hosting an unique takeover of the splendid White Camel Resort, in the course of the Agafay desert. On that event, the venue has been fully reworked right into a residing area conceived and embellished by the model. This large-scale venture comes inside the scope of the home’s custom of making spectacular experiences. On can consider the Guess Lodge safaris in South Africa or the Mediterranean cruises aboard the Clovis yacht.

Choosing Morocco, and Agafay particularly, serves as a tribute to the Moroccan roots of Paul Marciano, co-founder and artistic director at Guess. Through this immersive expertise in a novel mineral panorama, Guess forges hyperlinks between heritage, tradition, and modernity.

Guess design elevated by Moroccan craftsmanship

Drawing its inspiration from native craftsmanship seen via a up to date lens, the Guess life-style assortment adorns each nook of the White Camel Resort.

Custom furnishings, embroidered cushions, signage, and tableware mirror the model’s refined tackle its signature design. The pool space, lined with customized loungers and an unique scenography, invitations friends to a full immersion within the Guess universe, the place luxurious meets authenticity.

A magical runway underneath the celebs at El Badi Palace

As the spotlight of the One World, One Brand 2025 international convention, the Guess style present came about within the majestic El Badi Palace in Marrakech. Beneath a starlit sky, the model unveiled its Spring/Summer 2026 and Pre-Fall 2026 collections, alongside archival items and an unique Marciano by Guess capsule particularly created for the occasion.

This extraordinary present introduced collectively over 800 friends from 100 international locations, together with influential figures like Chiara Ferragni, Léa Elui, Leonie Hanne, and Maura Higgins, all gathered to have fun the model’s artistic and unifying spirit.

A heartfelt tribute to Paul Marciano’s roots

With the theme “Never Forget Your Roots”, Guess pays tribute to the standard origins of the Marciano household and the wealthy cultural heritage of Morocco. On the eve of its forty fifth anniversary, the model reasserts its first mission – to create unforgettable life-style experiences. Fashion thus turns into a common language, the place cultures, feelings, and freedom of expression come collectively.

In the enchanting setting of the Agafay desert, amid refined tents, elegant design, and golden horizons, Guess delivers a vibrant ode to its roots, to creativity, and to the artwork of residing.

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