Salt Life Accelerates as a Full Coastal Lifetype Model Beneath Iconix

One 12 months after being acquired by Iconix International, the SALT LIFE model is accelerating its transformation right into a full coastal way of life model—increasing far past attire to seize each dimension of “life on the water.” With development throughout retail, e-commerce, and a number of new product classes, the SALT LIFE model is rising as probably the most dynamic development engines within the Iconix portfolio.

Building on its coastal heritage, the SALT LIFE model has expanded its retail presence and is on observe to double its retail enterprise in 2026. This momentum is fueled by class diversification and the launch of a brand new e-commerce platform in Spring 2025, designed to energy steady product drops and strengthen direct-to-consumer efficiency. Distribution continues to develop via Belk, Dillard’s, Dick’s Sporting Goods, and SaltLife.com, bringing the model’s coastal way of life to extra shoppers nationwide.

Category Expansion

Salt Life’s fast growth displays a strategic imaginative and prescient to increase its model past attire and into complementary way of life sectors:

• Apparel & Swim: Thread Collective (males’s/ladies’s attire and swim).

• Accessories & Outdoor: RGA Leatherworks (luggage, coolers, belts, wallets), Eyeking (sun shades), Rip and Drift (cell equipment, surf/paddle/skim/boogie boards), Chaby International (chairs and umbrellas at Dick’s Sporting Goods).

• Footwear: SG Footwear launching males’s/boys’ in Spring 2026, with ladies’s/women’ to comply with.

• Beverages: Lugo’s Craft Spirits introducing Salt Life Rum Cocktails throughout 400 Publix Liquors shops in October 2025.

• Home: Magnussen Home Furnishings (furnishings), Mohawk (rugs and mats at Wayfair, Home Depot, Bed Bath & Beyond), J. Queen New York (bedding, bathtub, and seaside towels).

Beyond merchandise, the SALT LIFE model continues to construct fairness via Salt Life Food Shack, partnerships with the Jacksonville Jaguars, and assist of the Western Surfing Association (WSA) and Surf Industry Members Association (SIMA)—initiatives that reinforce authenticity and broaden attain.

The Next Wave

With momentum constructing, the SALT LIFE model is charting the following section of its way of life growth. The model is actively pursuing partnerships in new classes that deliver the “life on the water” expertise to each a part of shoppers’ lives:

• Fishing Equipment & Outdoor Gear – rods, reels, sort out, and coastal journey equipment.

• Kids’ & Youth Apparel – family-coordinated seaside and activewear.

• Fragrance & Personal Care – ocean-inspired scents, physique care, and candles.

• Outdoor Living & Pet Accessories – gear and way of life merchandise that deliver the coastal way of life dwelling.

“Salt Life is proving to be one of the most dynamic brands in the Iconix portfolio,” stated Bob Galvin, CEO of Iconix International. “By widening categories and building a full lifestyle experience, we’re creating scalable, multi-year growth. The next phase of that growth is already underway as we expand internationally, bringing the Salt Life lifestyle to new markets around the world.”

About SALT LIFE

SALT LIFE (https://www.saltlife.com) is a premier coastal way of life model that embodies the spirit of journey, rest, and connection to the ocean. Since its founding in 2003, the SALT LIFE model has turn into synonymous with coastal tradition and out of doors dwelling, providing high-quality attire, equipment, and activewear for ocean fanatics. The model caters to those that embrace actions equivalent to fishing, diving, browsing, and seaside dwelling, constructing a faithful following via its dedication to a laid-back, lively way of life. The SALT LIFE model is now increasing past attire, providing a variety of dwelling and way of life merchandise that enable clients to LIVE THE SALT LIFE expertise each on and off the water.

About ICONIX

Iconix International Inc. owns, licenses, and markets a diversified portfolio of athletic, heritage, and different shopper manufacturers, together with UMBRO®, STARTER®, DANSKIN®, HOODRICH®, BUFFALO DAVID BITTON®, and WAVERLY®. In addition, Iconix supplies model administration, licensing, and different advisory providers to house owners of name IP on a worldwide foundation. The Company licenses its and third-party manufacturers to a community of main retailers, producers, and different operators that contact each main phase of retail distribution in each the U.S. and worldwide. Through its in-house enterprise growth, technique, merchandising, promoting, and public relations departments, Iconix manages these manufacturers to drive increased shopper consciousness, broader business attain, and larger model valuations.