With 25k Early Customers Already, Nashville Gaming Startup Tanbii Crops Actual Trees By way of Digital Gameplay

Inside Tanbii’s Climate Game

One such NGO associate serving to with the tree-friendly initiative contains Eden Reforestation. The platform’s Proof-of-Green protocol verifies customers’ eco-behaviors by AI and tokenizes them on blockchain. With integrations with Coinbase and Bitget Wallet, gamers can personal, commerce, and redeem their verified impression throughout ecosystems.

“On the retail side, we have dozens of affiliate marketing partnerships with sustainability focused brands both big and small, where our Tanbii Tokens can be converted for discounts to purchase local sustainable brands like Free the Ocean and EarthHero that offer exclusive rewards to Tanbii users,” serial entrepreneur and Tanbii CEO Rob Luo informed Hypepotamus. “Eventually our goal is to build similar partnerships with brands like Patagonia and Allbirds. These collaborations help close the loop between digital engagement and tangible impact.”

While the app and startup are nonetheless in its early levels, Tanbii has already seen over 25,000 signups.

Tanbii’s in-game ecosystems and challenges change based mostly on participant progress and international tree-planting milestones. Tanbii will quickly introduce new gameplay zones, limited-edition NFT “Guardian Trees,” seasonal occasions synced with planting schedules, and a market the place gamers should buy, commerce and show their achievements.

“Sustainability often fails not because of a lack of awareness, but because of a lack of engagement. People want to make an impact, but they need to see and feel their progress in real time. Gamification creates that connection. By translating sustainable actions into measurable “impact points” (i.e. our Tanbii Tokens) and rewards, we assist customers construct actual behavioral change. It’s a psychology-driven strategy that turns sustainability from a chore into one thing rewarding and social,” stated Luo.

 

 

Gaming Meets ClimateTech

Luo is constructing Tanbii alongside co-founder Robert Grajewski, who beforehand served because the Founder and Executive Director on the Innovation Center at Vanderbilt University.

Investors have taken be aware.

The crew simply introduced it closed a $3 million pre-seed spherical from a “mix of impact-focused strategic angels,” Luo informed Hypepotamus.

Specific names of buyers are usually not being disclosed.

While founders and investors are nonetheless optimistic, general authorities funding into ClimateTech-related startups has slipped beneath the second Trump time period. But funding into later-stage, technology-ready corporations has seen optimistic progress alerts, based on Net Zero Insights.

Luo stated that fundraising for Tanbii was “both challenging and validating” through the pre-seed spherical.

“Climate and sustainability startups are gaining traction, but investors are rightfully looking for scalable, behavior-based models – not just good intentions. Our traction with users, enterprise partners, and NGOs gave us strong proof points. It was also important for us to find investors who aligned with our long-term vision of measurable, gamified sustainability rather than quick wins. We ended up with partners who share our belief that impact and growth can reinforce each other,” Luo added.