New PS5 Vacation Advert Marketing campaign Teases Gaming Moments Like Botching A Stunt Leap

With the vacation season drawing closer–and radio stations warming up their Mariah Carey Christmas playlists–PlayStation is rolling out a brand new promoting marketing campaign to persuade folks that the PS5 is the place to be. This 12 months, the theme is “it happens on PS5,” and Sony has rolled out three adverts showcasing scenes acquainted to avid gamers.

First off, there’s the stunt soar showcasing an ambitious–but failed–attempt to do a Superman and make an 18-wheeler leap over a tall constructing:

“The Unexpected Catch” reveals off some fishy physique horror that would not look misplaced in a David Cronenberg film:

And lastly, “Everyday Problems in Everyday Vehicles” proves that even in a future the place interstellar ships are the norm, you simply cannot beat a great truck on the subject of reliability:

Meanwhile, Xbox has launched its personal vacation advertising marketing campaign by leaning into the ex-boxer meme.

This month marks the fifth anniversary of the PS5, because it first went on sale on November 12, 2020. In the years because it launched, the PS5 has reached 80.3 million unit gross sales as of August 7, 2025, making it race neck-and-neck with its predecessor, the PS4, on the identical time throughout its life-cycle. One space the place the PS5 has been a giant gross sales hit is the PlayStation Network, as Sony has grown its consumer base considerably right here.

While November marks a serious milestone for the PS5, consideration is beginning to shift towards the way forward for the console model. Amidst discuss of a modular design for the rumored PS6 and a reliance on conventional recreation supply methods, Sony additionally just lately teased a few of the modern tech that may energy its future gaming {hardware}, which it is growing in partnership with AMD.