Gaming Startup Zupee Acquires Australian AI Startup Nucanon

Social gaming platform Zupee has acquired Australian AI startup Nucanon to develop a brand new interactive storytelling vertical. Following the exit from the real-money gaming (RMG) section, Zupee has refocused on social and informal video games. The firm has additionally been experimenting with subscription-based choices, together with Zupee Plus, and producing unique short-form content material by Zupee Studio.

Nucanon Team to Lead Storytelling Product

As a part of the acquisition, Nucanon’s founding staff will be part of Zupee’s India headquarters to lead the brand new interactive storytelling product. This transfer is predicted to strengthen Zupee’s capabilities in creating adaptive, choice-driven narrative experiences.

Zupee plans to develop its workforce throughout product, expertise, and design to help the brand new initiative. Using Nucanon’s AI-powered engine, the platform will launch interactive story experiences for each Indian and worldwide audiences.

Nucanon’s Technology: Immersive, Adaptive Storytelling

The integration of Nucanon’s expertise will present creators with superior instruments to design immersive story experiences. Features of the narrative engine embody:

• Storylines that adapt to consumer selections
• Characters that bear in mind previous interactions
• Plotlines that evolve dynamically primarily based on selections

Also Read: OYO’s Parent PRISM Withdraws 6,000:1 Bonus Share Proposal Amid Backlash

About Zupee

Founded in 2018 by Malhi and Siddhant Saurabh, Zupee was a number one participant within the RMG sector, boasting over 150 million registered customers. In September, the corporate laid off round 170 staff (roughly 30% of its workforce) as a consequence of restructuring following the authorities ban on RMG platforms. Despite challenges, Zupee reported sturdy progress in FY24:

• Revenue elevated 35% year-on-year to ₹1,123 crore from ₹832 crore in FY23
• The firm turned worthwhile, posting a internet revenue of ₹146 crore.

Disclaimer: This weblog has been written completely for instructional functions. The securities talked about are solely examples and never suggestions. This doesn’t represent a private advice/funding recommendation. It doesn’t purpose to affect any particular person or entity to make funding selections. Recipients ought to conduct their very own analysis and assessments to type an unbiased opinion about funding selections.

Investments within the securities market are topic to market dangers, learn all of the associated paperwork rigorously earlier than investing.