Tokyo Lifestyle Co., Ltd. Proclaims Grand Opening of Straight-Operated Reiwatakiya Store in Vietnam, Accelerating Enlargement Throughout Southeast Asia

Tokyo, Japan, Nov. 03, 2025 (GLOBE NEWSWIRE) — Tokyo Lifestyle Co., Ltd. (“Tokyo Lifestyle” or the “Company”) (Nasdaq: TKLF), a retailer and wholesaler of Japanese health and beauty merchandise, sundry merchandise, luxurious merchandise, digital merchandise, collectible playing cards, fashionable toys in addition to different merchandise in Hong Kong, Japan, North America, Thailand, Vietnam and the United Kingdom, immediately introduced the grand opening of a brand new directly-operated bodily retailer (the “Store”) underneath its proprietary model “Reiwatakiya” in Ho Chi Minh City, Vietnam, on October 28, 2025.

Located on Nguyen Thi Minh Khai Street, considered one of Ho Chi Minh City’s most vibrant business districts and adjoining to upscale buying malls and key metropolis landmarks, the Store enjoys handy accessibility to each prosperous native shoppers and worldwide guests. This prime location in Vietnam’s business heart is anticipated to draw excessive foot visitors, improve model visibility, and drive robust gross sales momentum.

As Tokyo Lifestyle’s first immediately operated retailer in Vietnam, it has been meticulously crafted to go well with Vietnamese shopper preferences, interesting particularly to youthful shoppers who favor trendy, high-quality, and value-driven magnificence and way of life merchandise. In addition, the Company is exploring methods to deepen Vietnam market penetration by way of dwell streaming, collaborations with native key opinion leaders (KOLs) and influencers, and local people engagement actions in Vietnam. These efforts type a key a part of Tokyo Lifestyle’s digital retail technique in Southeast Asia and align intently with its broader digitalization technique and globalization targets.

Offering a wide array of cosmetics, skincare, private care, wellness, trend, and residential items, the Store options lots of of famend Japanese manufacturers, positioning itself as a “one-stop lifestyle destination” that delivers each high quality and heat to prospects. To rejoice the grand opening, Tokyo Lifestyle is internet hosting a collection of promotional occasions, together with unique money coupon presents for first-time buyers, making a compelling and value-driven buying expertise.

To additional improve buyer satisfaction in Vietnam, the Store incorporates a digital administration system and a customer-centric format designed to optimize visitors movement and elevate the general buying expertise.

Vietnam is Southeast Asia’s third most populous nation, with over 100 million individuals, and roughly 70% of its inhabitants aged between 15 and 64, in keeping with the National Statistics Office of Vietnam (January 2025). The nation’s quickly increasing center class, projected to account for 26% of the inhabitants by 2026, in keeping with the Ministry of Labour – Invalids and Social Affairs of Vietnam (May 2024), continues to gasoline a powerful pattern of consumption upgrading. As the financial hub of southern Vietnam, the Company believes that Ho Chi Minh City is a prime vacation spot for worldwide manufacturers, supported by a steady base of high-spending shoppers and a vibrant younger demographic.

These favorable macroeconomic and demographic elements in Vietnam underpin Tokyo Lifestyle’s accelerated entry into Vietnam and align with its technique to seize rising shopper demand throughout the area. The Company believes the rising affect of younger Vietnamese shoppers presents important alternatives throughout its magnificence, way of life, and trend classes.

Tokyo Lifestyle has lengthy acknowledged the strategic significance of the Vietnamese market and has been making in depth preparations and investments towards its entry. The new retailer is anticipated to function a strategic hub for the Company’s operations in Vietnam, integrating on-line platforms with localized advertising and marketing channels to strengthen each model engagement and gross sales conversion nationwide. Additionally, Tokyo Lifestyle plans to undertake an omnichannel mannequin in Vietnam, synergizing offline retail shops, e-commerce platforms, and social media advertising and marketing to ship a seamless and fascinating buying expertise.

Mr. Mei Kanayama, Principal Executive Officer of Tokyo Lifestyle, commented: “We place great importance on our Ho Chi Minh City store as a key milestone in our Southeast Asia expansion strategy. We are very optimistic about the long-term growth potential of the Vietnamese market and have been preparing for this entry for quite some time. The opening of this store represents not just our debut in Vietnam, but also a major step forward in building our broader Southeast Asian network.

“Looking ahead, we will continue to expand our investment in Vietnam, leveraging a hybrid online-and-offline retail model to build a Japanese lifestyle brand that resonates deeply with Vietnamese consumers. We also plan to expand into other major Southeast Asian cities to further strengthen our regional sales network.

“We believe this new store will not only showcase our brand presence and product diversity but also embody the Japanese lifestyle experience we aim to share globally. We remain committed to executing our strategic expansion steadily, driving sustainable growth and creating lasting value for our shareholders.”

About Tokyo Lifestyle Co., Ltd.

Headquartered in Tokyo, Japan, Tokyo Lifestyle Co., Ltd. (previously often called Yoshitsu Co., Ltd) is a retailer and wholesaler of Japanese health and beauty merchandise, sundry merchandise, luxurious merchandise, digital merchandise, collectible playing cards, fashionable toys, and different merchandise in Hong Kong, Japan, North America, Thailand, Vietnam and the United Kingdom. The Company presents varied magnificence merchandise (together with cosmetics, skincare, perfume, and physique care merchandise), well being merchandise (together with over-the-counter medicine, dietary dietary supplements, and medical provides and units), sundry merchandise (together with dwelling items), collectible playing cards and stylish toys (together with Pokémon playing cards, BE@RBRICK and different fashionable merchandise) and different merchandise (together with meals and alcoholic drinks). The Company at the moment sells its merchandise by way of directly-operated bodily shops, by way of on-line shops, and to franchise shops and wholesale prospects. For extra data, please go to the Company’s web site at https://www.ystbek.co.jp/irlibrary/.

Forward-Looking Statements

Certain statements on this press launch are forward-looking statements, inside the that means of Section 21E of the Securities Exchange Act of 1934, as amended, and as outlined within the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements contain identified and unknown dangers and uncertainties and are primarily based on present expectations and projections about future occasions and monetary tendencies that the Company believes could have an effect on its monetary situation, outcomes of operations, enterprise technique, and monetary wants. Investors can determine these forward-looking statements by phrases or phrases corresponding to “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to,” or different comparable expressions. The Company undertakes no obligation to replace forward-looking statements to mirror subsequent occurring occasions or circumstances, or adjustments in its expectations, besides as could also be required by regulation. Although the Company believes that the expectations expressed in these forward-looking statements are affordable, it can’t guarantee you that such expectations will change into right, and the Company cautions traders that precise outcomes could differ materially from the anticipated outcomes and encourages traders to evaluate different elements which will have an effect on its future leads to the Company’s registration assertion and in its different filings with the U.S. Securities and Exchange Commission.

For extra data, please contact:

Tokyo Lifestyle Co., Ltd.
Investor Relations Department
Email: ir@ystbek.co.jp

Ascent Investor Relations LLC
Tina Xiao
President
Phone: 1-646-932-7242
Email: investors@ascent-ir.com