Tokyo Lifestyle launches first straight operated retailer in Vietnam

Tokyo Lifestyle, a Japanese retailer of magnificence and life-style merchandise, has opened its first straight operated retailer below the Reiwatakiya model in Ho Chi Minh City, Vietnam. 

The new outlet is located on Nguyen Thi Minh Khai Street, a serious business hub. 

The retailer will cater to each native and worldwide buyers on account of its proximity to outstanding procuring centres and landmarks. 

The retailer has been developed to replicate Vietnamese shopper preferences, notably concentrating on youthful consumers in search of inexpensive and trendy objects.

The outlet shares cosmetics, skincare, wellness, vogue and residential items from established Japanese manufacturers. 

To commemorate its opening, Tokyo Lifestyle is organising promotional actions, together with unique money coupon provides for first-time clients.  

The retailer additionally incorporates a digital administration system, and a customer-centric format designed to reinforce comfort and satisfaction. 

According to Vietnam’s National Statistics Office, the nation’s inhabitants exceeds 100 million, with 70% between the ages of 15 and 64.  

The Ministry of Labour – Invalids and Social Affairs estimates that the center class will account for 26% of the inhabitants by 2026.  

Tokyo Lifestyle believes that these demographic and financial traits present a powerful foundation for its growth within the Vietnamese market. 

The firm intends to attach its new outlet with on-line platforms and native advertising networks, pursuing an omnichannel technique that integrates bodily retail, e-commerce and social media engagement. 

Headquartered in Japan, Tokyo Lifestyle operates throughout Hong Kong, Japan, North America, Thailand, Vietnam and the UK, providing magnificence, well being, luxurious and life-style merchandise via its shops, on-line channels and wholesale operations. 

Tokyo Lifestyle principal government officer Mei Kanayama acknowledged: “We place nice significance on our Ho Chi Minh City retailer as a key milestone in our Southeast Asia growth technique.  

“We are very optimistic concerning the long-term progress potential of the Vietnamese market and have been making ready for this entry for fairly a while.  

“The opening of this store represents not just our debut in Vietnam, but also a major step forward in building our broader Southeast Asian network.”