Who is promoting probably the most booze at soccer video games this 12 months? We FOIA’d to seek out out.

Good morning, and thanks for spending a part of your day with Extra Points.

One technique I’ve seen talked about fairly frequently on the subject of discovering new methods to develop athletic division income: alcohol!

Schools license their IP to make official beers, incomes licensing income from bars and gasoline stations throughout the state. At sporting occasions, they promote booze, from bottled home beer to fancier cocktails. And they hope that booze gross sales will decelerate problematic and harmful ingesting behaviors, whereas perhaps additionally promoting a couple of extra luggage of popcorn.

All of that is sensible to me. But who does this the most effective? Who is promoting probably the most booze?

To determine this out, we filed open information requests to 45 public establishments initially of October, asking for whole alcohol unit gross sales numbers for residence video games throughout August and September, in addition to the overall income.

Some faculties have been unable to share knowledge with us as a result of they don’t management their very own concession gross sales. That could be as a result of stadium homeowners management concessions (like within the circumstances of UCLA and South Florida, which play in stadiums different entities personal) or as a result of concession gross sales and operations have been utterly outsourced. Other faculties, like Ohio State, are solely capable of run numbers on the finish of the season. Just a few faculties, like Memphis and Purdue, declined to share knowledge in any respect.

But 21 establishments did reply to our requests. Here’s the info we have been capable of receive, sorted by whole income:

If any faculty chief studying this story needs to ship over their gross sales numbers, I’ll be very happy to replace this desk. I may even replace this knowledge if and when extra faculties reply to our open information requests.

So Wisconsin generated probably the most income over the primary month of the season. Should we be shocked? Camp Randall is a big stadium! Of course it earned more cash than a spot like Ball State. The poor Cardinals solely had two video games in September, anyway.

Fair factors! So we determined to go a bit deeper. We additionally seemed up the official attendance numbers for all of these faculties for all residence video games in August and September, then did a bit #math to determine which faculties generated probably the most unit gross sales per fan and which generated probably the most income per fan.

Here’s what our knowledge confirmed us: