Emergent Media and Pacifico Beer Activate Social Campaign Across Premier Way of life and Motion-Sport Occasions

The marketing campaign activated throughout 5 tentpole occasions: BottleRock Napa Valley (CA), GoPro Mountain Games (CO), US Open of Surfing (CA), Coastal Edge East Coast Surfing Championships (VA), and Fleet Week San Francisco (CA). Emergent leveraged its proprietary channels—together with Paradise, Surfers, and California Love—to construct consciousness and engagement whereas driving site visitors at scale.

With BottleRock, Pacifico grew to become the first sponsor of Emergent’s video collection BKTLST, delivering pageant content material to Northern California audiences. For the GoPro Mountain Games, listicle-style movies showcased the Pacifico model sponsorship to out of doors fanatics. The US Open of Surfing tapped into seashore tradition and archival surf footage to refresh content material and develop loyalty, whereas ECSC prolonged this technique, constructing model visibility in Virginia Beach’s surf group. Fleet Week will function Pacifico’s debut as sponsor of a customized creator-led social video this October.

Across all activations, Emergent carried out customized retargeting audiences on Meta, making certain Pacifico beer stayed high of thoughts earlier than, throughout, and after every occasion.

Campaign outcomes exceeded expectations:

• All campaigns over-delivered on consciousness, driving impressions and attain.
• Paid media Engagement Rates surpassed benchmarks, demonstrating robust curiosity within the artistic.
• Video view-through charges exceeded benchmarks by greater than 2x, proving curiosity within the model and content material.

“The adventurous spirit of Pacifico resonates deeply with our community,” says Matt Muir, Emergent’s VP of Brand Partnerships. “By blending festival culture, surf heritage, and action-sports storytelling, we connected Pacifico to audiences who live for these experiences.”

The marketing campaign underscores the facility of Emergent’s event-driven, multi-channel technique: pairing genuine content material with focused amplification to drive measurable momentum and strengthen model affinity.

Pacifico Clara^® is a golden lager with a crisp, refreshing taste. As the story goes, Pacifico was based in Mazatlán, Mexico in 1900, and first “imported” to the U.S. by Californian surfers who visited Baja, cherished the beer and introduced it again to share with different like-minded adventurers. 

About Emergent Media

Emergent Media is a creator-led digital writer and branded content material studio. Powered by our international group of creators, we create and distribute content material that manufacturers and folks love.

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Media contact:
Jen Klawin | [email protected]

SOURCE Emergent Media