Fanattik Pronounces Main New Gaming Merchandise Vary

Fanattik is creating a brand new vary of formally licensed collectibles, dwelling décor, presents, and equipment in partnership with video video games  together with World of Warcraft, Diablo, Overwatch, Hearthstone and extra.

“This is a pivotal moment in Fanattik’s story – it’s that big of a deal,” stated Anthony Marks, Managing Director of Fanattik.

With gaming audiences spanning the globe, World of Warcraft alone has drawn lots of of hundreds of thousands of gamers over the previous three a long time, and Fanattik’s new vary is poised to resonate with followers globally.

“This will be one of the biggest projects our creative team has undertaken, it’s imperative that the products we create hit the target with fans” defined Melissa Tudor, Creative Director, Fanattik.

The upcoming vary will roll out throughout a number of areas together with Europe, North America, Japan, South Korea, Australasia, MENA, and China.

The deal was brokered by Merchantwise on behalf of Activision Blizzard. Philippe Bost, MD Merchantwise International stated “Merchantwise is thrilled to collaborate with Fanattik in developing innovative consumer products for Blizzard Entertainment, bringing beloved franchises like Diablo, Overwatch, and World of Warcraft to our fans globally. This partnership marks a bold step in delivering premium collectibles and merchandise that celebrate the legacy of Blizzard’s iconic gaming universe”.