Travel: the style business’s new supply of inspiration

Travel is not nearly getting away from all of it. For Gen Z, it has change into a method of self-expression. A examine performed by Skyscanner in July 2025 reveals that 85% of this technology imagine that journey instantly influences their private model, in contrast with 74% throughout all generations.

This affect even shapes their selections: 71% of 18-24-year-olds would contemplate selecting a vacation spot on the power of its style tradition. More than only a leisure exercise, journey has change into a real supply of inspiration. Discovering native model, visiting style exhibitions, and attempting to find classic items are integral to their journeys.

Nearly 43% discover classic boutiques and 47% go to fashion-related museums or exhibitions overseas. To discover the very best spots, younger travellers rely primarily on social media (71%) and influencers (45%).

Sita Abellán, a stylist and DJ, illustrates this pattern properly: “I often travel to find new inspiration, discover designers or unearth hard-to-find vintage pieces.” An method that displays this technology’s quest for authenticity, favouring experiences over mass consumption.

But style just isn’t the one driver of journey. Beauty and wellbeing are additionally priorities. The “Glow-trotter” phenomenon describes younger individuals who need to take care of themselves whereas exploring the world.

According to Skyscanner’s Travel Trends 2026 report, 55% of Gen Z plan to hunt out magnificence remedies or merchandise once they journey. Nearly 43% have already travelled for a magnificence service, and 45% have tried remedies overseas, whether or not manicures or facials.

Motivations range: self-care (44%), a want to strive new issues (34%), decrease costs (28%), and discovering native magnificence cultures (28%). TikTook and social media play a key function, instantly shaping these travellers’ wishes.

Finally, synthetic intelligence is changing into a part of this new means of travelling. With instruments equivalent to ExplorIA, Skyscanner now makes it attainable to plan a visit based on one’s passions: style, magnificence or skincare.

57% of French 18-24-year-olds already belief AI to organise their journeys. Bryan Batista, CEO of Skyscanner, underlines this pattern: “Travel is becoming an expression of self. Integrating AI into travel is a response to this need, enabling everyone to find their next ‘glow-up’ destination with ease.”

For Gen Z, journey is way more than a journey; it is a full expertise, combining exploration, inspiration and self-affirmation.