Global Brands Deepen Roots in China, Unveiling Upgraded Tech and Lifestyle Products at CIIE

Caption: Freudenberg declares a partnership with native entities to ascertain a humanoid co-create middle in Shanghai.

Global firms are aggressively focusing on the evolving Chinese market, viewing the nation’s ongoing consumption improve as an important catalyst for higher residing. At the continued China International Import Expo (CIIE) in Shanghai, corporations are usually not simply promoting merchandise however are deeply integrating into the native ecosystem by way of China and Asia debuts, co-development with native companions and the institution of regional headquarters.

The demand covers numerous sectors, from meals and attire to in-vehicle devices, healthcare and the burgeoning marketplace for humanoid robotics.

Germany-based industrial large Freudenberg used the CIIE stage to launch a number of Asia and China product and innovation debuts. These introductions span crucial areas, together with in-vehicle air purification and superior adhesive know-how. A notable debut is a two-type silicon adhesive foam, designed for higher look after the aged. It permits wonderful wound mattress contouring whereas guaranteeing atraumatic removing.

Viewing China as its third-largest regional market globally, Freudenberg can also be making a strategic enlargement into the humanoid robotics sector. During the expo, the corporate introduced a partnership with native entities to ascertain a humanoid co-create middle in Shanghai. This middle will leverage Freudenberg’s core applied sciences in sealing, lubrication, and vibration management to advance the sphere.

Caption: MUJI showcases China-theme merchandise in CIIE.

Japan’s MUJI selected CIIE for the worldwide premiere of its 2026 Spring/Summer clothes assortment. This distinctive assortment options collaborative designs by younger Chinese designers, seamlessly mixing premium native Chinese supplies with progressive styling. Highlighting a dedication to localization, MUJI said that by encompassing native sourcing, planning, design, manufacturing and gross sales in China, it’ll introduce extra high-quality merchandise tailor-made particularly to Chinese shopper wants.

China stays MUJI’s largest abroad market, boasting 422 shops nationwide as of August.

Caption: Jamieson, a century-old Canadian pure well being model, exhibits varied vitamine merchandise in CIIE.

Jamieson, a century-old Canadian pure well being model, made its official debut on the CIIE this yr. The firm famous that China’s vitamin and mineral complement market is experiencing fast development, with shopper demand shifting from fundamental diet to extra exact well being administration.

Jamieson’s connection to China started in 1988, with its official entry into the Chinese mainland in 2000 and the institution of its China headquarters in 2023.

Meanwhile, guaranteeing shopper belief is crucial. Shanghai-based e-commerce platform Dewu (Poizon) showcased its AI authentication system onsite. The system is able to verifying quite a few shopper classes, together with luxurious items, footwear, attire, watches, and cosmetics, providing customers assurance in opposition to counterfeit merchandise.

During an onsite demonstration, a employees member positioned a cardholder on the inspection platform. The system’s high-definition digicam immediately captured 360-degree high-resolution photographs of key authentication factors. An authenticity verdict was generated in simply 5 seconds, demonstrating pace and reliability.

Caption: People are checking Dewu’s AI authentication system in CIIE.