Basic Fun! Names YouTuber Like Nastya as Brand Companion

Basic Fun! names well-liked children’ creator, Like Nastya, because the official model accomplice for Littlest Pet Shop (LPS). This partnership will introduce a brand new content material collection on Nastya’s YouTube channel, with further parts to be launched in 2026. 

“Like Nastya embodies everything Littlest Pet Shop stands for — imagination, self-expression, and the joy of scroll-stopping stories,” says Maureen Dilger, Vice President of Global Brand Marketing at Basic Fun! “Together, we’re creating exciting opportunities to engage a new generation of fans, while also partnering with our LPS Ambassadors to celebrate the long-time collectors who have loved this brand for decades.”

With greater than 131 million YouTube subscribers and billions of month-to-month views, Like Nastya’s content material options themes of positivity, creativeness, and storytelling. Because of those family-friendly beliefs, Basic Fun! is partnering with the content material creator to assist usher LPS into its subsequent chapter of amassing and storytelling. This collaboration goals to empower children to specific themselves and inform tales via distinctive play alternatives.  

“Littlest Pet Shop has a remarkable legacy of sparking imagination and creativity for generations,” says Marianne James, Senior Vice President, Global Licensing at Hasbro. “Working with Like Nastya allows us to connect that legacy with today’s digital generation in a way that celebrates both new fans discovering the brand and the passionate collectors who have helped keep it thriving.”

Starting this month, the partnership launches a brand new content material collection on Like Nastya’s YouTube channel. Each video options the newest LPS toys and equipment. The collaboration reveals new, thrilling parts all through 2026, with all further content material that includes contemporary experiences, enjoyable surprises, and new methods to play. 

“Littlest Pet Shop has always been about imagination and creativity — two things I love bringing to my videos,” Like Nastya shares. “I’m so excited to partner with LPS to inspire kids everywhere to dream big and tell their own stories.”

For extra details about the Littlest Pet Shop model, go to littlestpetshop.com.