Hoover resident Deidra Schwartz was named the 2025 Lifestyle Model of the Year by the Modeling Association of America International.
Schwartz stood out in each life-style class on the group’s nationwide conference on the Greenbrier Resort in White Sulphur Springs, West Virginia, this previous summer season, the group mentioned in a information launch.
She scored high marks in industrial interview challenges, branding pitches, photograph motion and real-world marketing campaign simulations. Judges repeatedly praised her professionalism, consistency and authenticity — calling her “a powerhouse with heart.”
“Deidra captivated agents and judges alike with her natural ability to connect, both on camera and in-person,” the group mentioned. “Whether modeling in wellness campaigns, fitness shoots, travel-inspired editorials or branding spotlights, she demonstrated the essence of what lifestyle modeling is all about: trust, style, personality and versatility.”
“Deidra is exactly what today’s brands are looking for,” mentioned Marta Michaud, the group’s government director. “She represents the modern woman — elegant, relatable and aspirational, without being inaccessible. She’s the kind of talent that elevates a product simply by being herself.”
Schwartz spent 30 years as an government assistant with Blue Cross and Blue Shield of Alabama earlier than retiring in 2021. She and her husband dwell off Shades Crest Road.
Since stepping into modeling as a second profession, she has achieved a print marketing campaign for Hike footwear and a print and video commercial for a coronary heart monitor firm. She additionally performed a supporting function in an Amazon movie shot in Mobile this previous May, she mentioned.
As the 2025 Lifestyle Model of the Year, Schwartz might be spotlighted in upcoming industry-facing promotions and might be thought-about for casting referrals, branding alternatives and influencer campaigns by MAAI’s legacy community.