Target Launches New AI-Powered Options to Make Holiday Shopping Simpler, Smarter and Extra Enjoyable

AI-powered present suggestions, retailer navigation help and buying record scanning simplify planning, discovering and shopping for all the things on friends’ want lists 

MINNEAPOLIS, Nov. 12, 2025 /PRNewswire/ — Target Corporation (NYSE: TGT) is making buying simpler, smarter and extra enjoyable this season with new tech options to assist friends uncover and buy with ease, and a digital expertise that delivers large on vacation inspiration and cheer for the entire household.  

“We know so many of our guests love shopping our stores with their phones in hand, and when they use the Target app in-store, their basket sizes are nearly 50% higher as they discover more of what they love,” stated Cara Sylvester, chief visitor expertise officer, Target. “We’re committed to making the shopping experience this year even more connected, personal and intuitive, with innovations that help guests discover the hottest items and Target products they love at a great deal. It’s all about meeting them where they are, simplifying gift-giving and helping families focus more on the joy of the season.”

Inside Target’s AI-powered vacation expertise 

Guests will uncover extra easy, personalised buying at Target this season because of AI-powered know-how that makes it simple to search out and buy all the things on their want lists — and uncover recent inspiration and surprises, too.

• Smarter gifting. With the brand new, conversational AI-powered Target Gift Finder, friends can discover the right present for anybody on their buying record. It’s as simple as typing in particulars concerning the present recipient or event into the Gift Finder to get tailor-made options which might be positive to thrill and simplify decision-making. Check out a demo at Target’s company web site and beneath.
• List-to-cart scanning. During the vacations, staying organized is extra necessary than ever. With Target’s new List Scanner, friends can scan their handwritten lists within the Target app — or scan vacation want lists for the entire household — so as to add objects seamlessly into their cart. Simply open the “My Target” tab, click on “Lists & Favorites” and choose “My Shopping List” to begin scanning.

Tech-enhanced — and enjoyable — private buying assistant 

Target can also be enhancing the in-store buying expertise with good navigation. Guests buying in particular person can have further assist discovering all the things that sparks pleasure with the newly enhanced Store Mode within the Target app. As quickly as friends enter a Target retailer, the Store Mode characteristic robotically prompts, guiding friends by means of the aisles to search out must-have items and uncover new favorites. If an merchandise is not out there, Store Mode connects friends to alternate success strategies (together with same-day or next-day supply in eligible markets), guaranteeing they get all the things they want on each Target run.

Adding some buying enjoyable: While exploring the aisles, friends may also “Find Bullseye” — an in-store hunt for Target’s beloved mascot out there by means of Store Mode within the Target app — and acquire a vacation sticker at checkout (whereas provides final). And whereas utilizing the app in-store, digital animated helpers will information friends by means of their app expertise, telling jokes and making the buying journey merrier.

For extra methods Target is making the buying expertise this season simpler, smarter and extra enjoyable than ever, go to the retailer’s vacation useful resource hub. 

About Target 

Minneapolis-based Target Corporation (NYSE: TGT) serves friends at practically 2,000 shops and at Target.com, with the aim of serving to all households uncover the enjoyment of on a regular basis life. Since 1946, Target has given 5% of its revenue to communities, which right now equals tens of millions of {dollars} every week. Additional firm info could be discovered by visiting the company web site and press middle.