‘We are fortunate to have a fanbase that loves to point out off their Dutch ovens’

Every autumn, as the times develop shorter and stew season arrives, Le Creuset’s Pumpkin Dutch oven – with its curves mimicking a squash and its whimsical twisted stem – makes the rounds on social media. This best-seller from the model based mostly in northern France sparks a wave of enthusiastic posts, many that includes unboxing classes. A playful spin on the basic Dutch oven, the enameled forged iron gourd embodies the triumphant return of a kitchen staple celebrating its 100^th anniversary this 12 months.

Taken out of household cabinets, unearthed at flea markets the place classic fashions created by main designers are snapped up and modernized with engaging colours and restricted editions, the thing has turn into the star of kitchens, following within the footsteps of different French heritage classics reminiscent of Peugeot pepper mills and La Cornue cooking ranges. From TikTook movies to Instagram accounts, social media confirms that the Le Creuset Dutch oven appeals to foodies of all ages, particularly youngsters and younger adults.

On a French discussion board on Reddit, customers share their Sunday evening curry, search recommendation (“cherry red or sage green?”), or introduce their newest discover (“the new member of the family”). Some boast about their severe accumulating habits, exhibiting off cabinets full of an entire vary of matching Dutching ovens, pans and roasting dishes.

Collector’s Dutch oven

“We have a fairly classic presence on social media, but we’re lucky to have a very active fanbase that loves to show off their Dutch ovens. Sometimes it even surprises us. To see a young man whose friends gift him Le Creuset for his 22^nd birthday, I would never have believed it a few years ago!” stated Marie Gigot, a former govt of LVMH and now director of the France-Benelux subsidiary of the model.

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