LG DEBUTS SKS CHICAGO SHOWROOM, OFFERING AN IMMERSIVE LUXURY LIFESTYLE EXPERIENCE

Designed in Collaboration with Piero Lissoni, the Showroom Showcases Lifestyle Solutions Centered on the SKS Luxury Portfolio

SEOUL, South Korea, Nov. 17, 2025 /PRNewswire/ — LG Electronics (LG) has opened the SKS Chicago Showroom, a devoted area for its’s SKS model of ultra-premium built-in residence home equipment, in Chicago, Illinois – a metropolis recognized for its structure and design heritage. The new showroom brings SKS’s refined imaginative and prescient to life and strengthens the model’s presence within the North American luxurious built-in equipment market.

The SKS Chicago Showroom is an innovation hub the place guests can expertise SKS’s “True to Food” philosophy and superior applied sciences in an immersive, lifestyle-oriented setting. Located inside THE MART (previously the Merchandise Mart) – one in all North America’s premier locations for kitchen and inside design professionals – the showroom helps designers, builders and shoppers think about how the most recent SKS options can enrich fashionable residing with model and ease.

Designed in collaboration with world-renowned architect Piero Lissoni, the brand new venue – themed the “SKS Theater” – is a curated area the place guests can take up the distinctive tradition of LG’s luxurious equipment model. Lissoni’s minimalist method and a focus to element give the showroom a peaceful, refined ambiance that highlights how SKS merchandise combine naturally into premium residing areas. Inspired by the model’s unmistakable aesthetic, the showroom additionally presents immersive media artwork installations combining gentle, sound and visuals to precise the guts of SKS’s True to Food philosophy.

Covering 8,672 sq. ft, the showroom contains 5 fully-tailored kitchens – Serenity, Midnight, Residence, Immersive and Interactive – every offered on a grand scale with hovering ceilings and 20-foot kitchen islands. More than 50 SKS home equipment are displayed all through, together with pro-ranges and rangetops with the {industry}’s first built-in sous vide, superior induction cooktops for fast and exact heating, and progressive fridges and wine storage options.

Bringing an unparalleled visible brilliance and immersive expertise to SKS at The MART are 81 sq. meters of LG MAGNIT direct-view LED shows, which create a luxurious cinematic and digital artwork showcase – together with “The Culinary Journey,” a compelling multimedia piece by artist KAMW.

The SKS lineup showcases a complete vary of built-in luxurious home equipment, from refrigeration to cooking and laundry options. Highlights embody 48- and 36-inch built-in French door fridges, 30-, 24- and 18-inch fridge and freezer columns, and 24- and 18-inch wine columns. The cooking assortment options 48-inch sous-vide professional ranges and transitional wall ovens geared up with Gourmet AI. The showroom additionally affords an unique preview of the brand new 29-inch SKS washer and dryer pair.

Since its 2016 launch, SKS has embodied LG’s imaginative and prescient for the posh market. The model’s 2025 rebrand from Signature Kitchen Suite to SKS has strengthened its identification and recognition, whereas continued participation in occasions resembling KBIS has bolstered its management in design and innovation. The opening of the Chicago showroom marks one other key milestone on this journey.

The third SKS showroom within the U.S. following the opening of the Napa Experience & Design Center showroom in Napa, California (opened in 2019) and Skyline Showroom in New Jersey (opened in 2023) – the Chicago venue extends SKS’s presence throughout North America. It affords distinctive experiences not just for design professionals but in addition for discerning clients in search of a contemporary, luxurious life-style.

“The SKS Chicago Showroom is a pioneering space where customers can experience our vision for ultra-premium living and understand the philosophy that drives our brand,” stated Chris Jung, president and CEO of LG Electronics North America. “This is not simply a venue for displaying our built-in luxury portfolio – it’s an immersive destination that merges design and technology with art, architecture and the experiential to create something truly unique for our U.S. customers.”

About LG Electronics Home Appliance Solution Company
The LG Home Appliance Solution Company (HS) is a world chief in residence home equipment and AI residence options. By leveraging industry-leading core applied sciences, the HS Company is dedicated to enhancing shoppers’ high quality of life and selling sustainability. The firm develops thoughtfully designed kitchen and residing equipment options and has just lately built-in LG’s Robot Business Division to include superior robotic applied sciences into its residence options. Together, these merchandise provide enhanced comfort, distinctive efficiency, environment friendly operation and sustainable life-style options. For extra information on LG, go to www.LGnewsroom.com.

About SKS 
SKS delivers innovation within the luxurious built-in kitchen equipment market with purposeful design and daring innovation.  Backed by world innovator LG Electronics, SKS is impressed by LG’s “life’s good” mission.  SKS creates luxurious kitchen home equipment that unite precision, efficiency and keenness. With a dedication to excellence and a ardour for pushing boundaries, SKS (previously often called Signature Kitchen Suite) has earned worldwide awards for its revolutionary designs and continues to redefine fashionable kitchen expertise. From the first-of-its-kind built-in sous vide vary to the {industry}’s first built-in French Door fridge with a convertible center drawer, SKS’s versatile and high-performance home equipment ship the last word precision cooking expertise. Visit www.signaturekitchensuite.com or observe the model on social channels @SKSappliances.