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Outdoor retailer REI Co-op is teaming up with Intrepid Travel to launch a brand new assortment of lively journey journeys.
The new partnership will supply a spread of U.S. and worldwide excursions for REI members and prospects beginning in January 2026. The collaboration will introduce two distinct collections of guided adventures: REI Exclusive, which supply an unique low cost to REI members, and REI Recommended.
“We are pleased to introduce immersive travel experiences in partnership with Intrepid that allow our customers and members to foster meaningful connections with new cultures and landscapes in bucket-list destinations,” mentioned Susan Viscon, REI’s chief new ventures and impression officer, in an announcement. “These trips are designed to bring together REI members’ deep appreciation for familiar outdoor spaces and the thrill of discovering the unknown, while reflecting the co-op’s core values of time outside, inclusion, and sustainability.”
The collaboration comes lower than a yr after REI shut down its personal “Experiences” division, a transfer that eradicated greater than 400 jobs. The new enterprise alerts a strategic pivot for REI, which is able to leverage an exterior associate’s infrastructure slightly than managing its personal journey logistics.
The partnership will supply over 75 journeys throughout 32 international locations, designed to attraction to a variety of vacationers and talent ranges (see the total listing of choices beneath).
The REI Exclusive assortment will function greater than 25 journeys, starting from three to 14 days. These adventures, guided by Intrepid’s native consultants, will cowl locations like Chile, Colombia, Costa Rica, Italy, Japan, Morocco and U.S. nationwide parks. Activities will embody alpine hikes, multi-sport adventures, and wildlife encounters. REI members who ebook an REI Exclusive journey will obtain a 15% low cost.
The REI Recommended assortment consists of greater than 50 journeys throughout six continents. These itineraries, which vary from 4 to fifteen days, can even be offered on Intrepid’s web site. REI members who ebook an REI Recommended journey will obtain a 20% off coupon for future gear and attire purchases at REI.
Travelers can select experiences primarily based on Intrepid’s current trip styles (Basix, Original, Comfort, and Premium), which permits them to pick out a tempo and lodging degree that fits their preferences. REI will present curated packing lists and promote Intrepid journey books.
Founded over 35 years in the past, Melbourne, Australia-based Intrepid Travel is a worldwide chief in accountable, small-group journey journey, in accordance with the information launch. The firm turned a licensed B-Corporation in 2018 and operates greater than 900 journeys designed to supply genuine native experiences. With a community of places of work in 32 international locations, Intrepid emphasizes locally-led tourism and neighborhood impression.
“We know REI members are seeking unique, authentic and meaningful travel experiences grounded in community,” mentioned Leigh Barnes, president of the Americas at Intrepid Travel. “By combining REI’s deep outdoor expertise with Intrepid’s recognized approach to responsible and locally-led tourism, we’re making it easier for curious members to seek out the unknown and experience the world.”
A portion of journey gross sales will assist the REI Cooperative Action Fund, which focuses on making the outside extra inclusive.
Former REI CEO Eric Artz introduced the closure of the REI Experiences division in January 2025, which included journey journey, day excursions, and courses. The resolution resulted within the elimination of 428 jobs, affecting 180 full-time workers and 248 part-time guides.
In a memo to workers, Artz defined that the division was financially unsustainable.
“Experiences served 40,000 customers in 2024 — less than 0.4% of all co-op customers — and costs significantly more to run than it brings in,” he mentioned on the time. “When we look at the all-up costs of running this business…we are losing millions of dollars every year.”
Artz famous that even in its greatest yr, 2019, the Experiences division didn’t generate a revenue. The shutdown was a part of a broader effort to return the co-op to “sustainable, profitable growth” by specializing in its core retail enterprise. REI reported a 6% income decline in 2024 to $3.53 billion. Its internet loss narrowed to $156 million from $311 million within the prior yr.
The current announcement of the Intrepid partnership comes underneath the management of latest CEO Mary Beth Laughton, who was appointed to switch Artz in January.
In September, Laughton unveiled REI’s three-year transformation technique, which included “Reinvented Membership,” which aimed to rework the co-op’s program with new choices to deepen engagement and drive development with its members.
REI shared a full listing of the REI Exclusive and REI Recommended collections of journeys.
The REI Exclusive assortment was co-created with Intrepid and delivers journey and genuine native connections with experiences to match quite a lot of paces and personalities. These journeys are solely obtainable to ebook on REI.com/travel. While anybody can ebook these journeys, REI members and their touring companions will obtain a 15% low cost.
The REI Recommended assortment, endorsed by the Co-op’s consultants, encompasses a wider vary of kinds and themes throughout greater than 30 international locations. These journeys can be found to ebook on REI.com/travel or IntrepidTravel.com. Members who buy a Recommended journey on REI.com/journey will obtain a 20% off coupon for a future REI gear and attire buy.
Kate Robertson will be reached at kate@shop-eat-surf-outdoor.com.
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This web page was created programmatically, to learn the article in its authentic location you…
This web page was created programmatically, to learn the article in its unique location you…
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This web page was created programmatically, to learn the article in its authentic location you…
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