It’s typically stated that the megapixel race is over. After all, mirrorless cameras at the moment are 20MP or greater with an rising quantity exceeding 40MP. Still, loads of photographers are disillusioned when the following iteration of their favourite digital camera doesn’t include a megapixel hike.
Well, if that sounds such as you, maybe you have to watch the YouTube video (under) by skilled product photographer Scott Choucino (Tin House Studio), titled: “Everything you know about megapixels is wrong”.
UK-based Scott has delivered campaigns for numerous mainstream meals manufacturers and works out of a completely kitted-out studio area. He’s utilizing a Fujifilm GFX camera in the video, with a massive 100MP medium format sensor.
His first piece of advice is to make sure you’re not using a lens that resolves at a lower resolution than your sensor. If you are, it will throttle the quality of your images. But when it comes to the megapixel count, he makes a surprising revelation:
“Your average advert for a global campaign requires between one and four megapixels”.
That’s not to say we should all ditch our cameras and go pick up something that came out 20 years ago. However, it does put into perspective just how well catered-for the market is when it comes to megapixels.
This begs the question: why is Scott using a 100MP camera? His answers I found really interesting.
First and foremost, he needs a lot of headroom due to cropping. Even though he has a huge tripod head with various sliders, precision shifting tools and bellows, sometimes he still cannot get the depth of field required without physically moving the camera further away from the subject and digitally cropping into the image in post.
Scott also prefers to avoid focus stacking, if he can help it, largely citing how time-consuming it is and the fact that it can go wrong. I can attest to that!
And of course, in this day and age, brands will commission an image and want it delivered in a huge variety of aspect ratios – which means even more cropping. But that still doesn’t entirely explain why Scott needs a massive 100MP sensor.
Well, the second big reason is that images begin to lose quality (not resolution) when they’re edited. As he puts it: “Having more resolution means you can downscale it and keep the quality.” The pro also explains why he uses a 90mm lens and why file size matters, but I’ll let you watch the full video to seek out that out.