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San Gabriel Allocates $20K for Farmers’ Market Marketing, Honors First-Ever Photography Contest Winners ‹ ColoradoBoulevard.internet

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A file photograph of the San Gabriel Farmers Market, April 2024 (File Photo – Staff)

San Gabriel’s City Council authorized a $20,000 advertising and marketing allocation for the Farmers’ Market operation with Farm and Craft Inc., and acknowledged the winners of town’s inaugural images contest throughout their newest assembly.

By Zamourad Iqbal

Economic Development Manager Karen Ko introduced appropriation payments totaling $20,000 to help gear rental, promoting, and advertising and marketing for the farmers’ market partnership with Farm and Craft.

Ko spoke about previous efforts to maintain the farmers’ market and emphasised the demand from native residents.

“The city has made multiple efforts to bring back a successful farmers market, but challenges with attendance, vendor retention, and operator feasibility continue to be key factors,” Ko mentioned. “San Gabriel residents want fresh, local produce, artisanal goods, and seek direct connections with farmers and makers. Reestablishing a farmers’ market meets this demand, supports small businesses, and builds a community.”

According to Ko, town issued a proposal to 9 operators and acquired a bid from Farm and Craft.

Councilmember John Wu raised questions in regards to the $10,000 advertising and marketing allocation and the way the seller plans to deal with social media promotion.

“I just want to verify one more time if any representative from the farm and the craft market for the $10,000 marketing, which includes the banner size and also the giveaway things,” Wu mentioned. “I have browsed the social media and I noticed that they are doing so well. I want to know if the part of the marketing costs will go there.”

Ko clarified that the seller’s personal social media promoting will not be included within the metropolis’s advertising and marketing funds.

“From my understanding, for the social media advertising that would be on the city’s platform,” Ko mentioned. “They will be doing their own marketing efforts on their own expense.”

The farmers’ market is anticipated to launch in March 2026.

San Gabriel images Contest

The first-ever San Gabriel images contest drew spectacular submissions, with 42 entries and a complete of 300 pictures. Mayor Denise Menchaca remarked on the historic nature of the competition, acknowledging the trouble and creativity behind the entries.

“I want to let everyone know that this is historic because it’s the first time we’ve ever done it,” Menchaca mentioned. “I know there was a lot of work, and I’m just so happy I wasn’t one of the judges because that was really a difficult task.”

As the farmers’ market prepares for its launch in March 2026, residents can count on a recent, community-driven vacation spot for native produce and artisanal items. The subsequent City Council assembly will likely be held on Tuesday, Dec. 2, 2025, the place additional updates on metropolis initiatives will likely be mentioned


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