Attorney General Bonta Secures $1.4 Million Settlement with Cellular App Gaming Company for Violating California’s Nation-Main Privacy Regulation | State of California – Department of Justice

Company failed to supply customers strategies to opt-out of the sale of their private data

OAKLAND — California Attorney General Rob Bonta at this time introduced a settlement with Jam City, Inc. (Jam City), resolving allegations that the cellular app gaming firm violated the California Consumer Privacy Act (CCPA) by failing to supply customers strategies to opt-out of the sale or sharing of their private data throughout its common gaming apps. Jam City creates video games for cellular platforms, together with video games primarily based on common franchises resembling Frozen, Harry Potter, and Family Guy. In addition to $1.4 million in civil penalties, underneath at this time’s settlement, Jam City should present in-app strategies for customers to opt-out of the sale or sharing of their knowledge and should not promote or share the non-public data of customers not less than 13 and fewer than 16 years outdated with out their affirmative “opt-in” consent.

“Many Californians like to unwind after a long day by gaming on their cell phones. Even on apps, California law obligates companies to provide a way for consumers to opt-out of the sale and sharing of their personal data,” stated Attorney General Bonta. “This process should be simple, transparent, and easy to navigate. My office is committed to the continued enforcement of the CCPA — including by ensuring that mobile gaming companies follow the law so consumers can exercise their right to protect their privacy.”  

Jam City generates income, partially, by way of disclosing private data for promoting. Jam City and its ad-tech companions use data obtained from customers to show customized advertisements inside Jam City video games. Despite accumulating and sharing client private data practically solely by way of its cellular video games, the California Department of Justice’s investigation discovered Jam City didn’t provide CCPA compliant opt-outs in any of its 21 cellular apps. The investigation additionally discovered some Jam City video games shared or bought the info of kids between the age of 13 to 16 with out the affirmative consent required by the CCPA. Under the CCPA, minors underneath the age of 16 are afforded particular protections for the sale of their knowledge. 

The CCPA is a landmark regulation that secures elevated privateness rights for California customers, resembling the fitting to understand how companies gather, share, and disclose their private data. The CCPA vests California customers with management over the non-public data that companies gather about them, together with the fitting to request that companies cease promoting or sharing their private data. To study extra about opting out, please see right here. 

Attorney General Bonta is dedicated to the strong enforcement California’s nation-leading privateness regulation. In March, the CCPA investigative sweep into the location knowledge trade concerned sending letters to promoting networks, cellular app suppliers, and knowledge brokers that seem like in violation of the CCPA. Attorney General Bonta has performed investigative sweeps associated to location knowledge, streaming apps and units, and worker data.

Today’s settlement represents the sixth enforcement motion underneath the CCPA. 

Last month, Attorney General Bonta secured a settlement with streaming service, Sling TV, resolving allegations that the corporate violated the CCPA by failing to supply an easy-to-use methodology for customers to cease the sale of their private data and by failing to supply ample privateness protections for kids. 

In July 2025, Attorney General Bonta introduced a $1,550,000 settlement with web site writer Healthline Media LLC, resolving allegations that its use of on-line monitoring expertise on its well being data web site violated the CCPA by failing to permit clients to opt-out of focused promoting and sharing knowledge with third events with out CCPA-mandated privateness protections — together with knowledge suggesting that an individual might have a severe well being situation. In June 2024, Attorney General Bonta and Los Angeles City Attorney Hydee Feldstein Soto introduced a $500,000 settlement with Tilting Point Media LLC resolving allegations that the corporate violated the CCPA and federal regulation by accumulating and sharing kids’s knowledge with out parental consent of their common cellular app recreation “SpongeBob: Krusty Cook-Off.”  In February 2024, Attorney General Bonta introduced a settlement with DoorDash, resolving allegations that the corporate violated the CCPA and COPPA by promoting California clients’ private data with out offering discover or a chance to decide out of that sale. In August 2022, the Attorney General introduced a settlement with Sephora resolving allegations that it didn’t speak in confidence to customers that it was promoting their private data and didn’t course of opt-out requests by way of user-enabled world privateness controls in violation of the CCPA. 

For extra details about the CCPA, go to oag.ca.gov/ccpa. To report a violation of the CCPA to the Attorney General, customers can submit a grievance on-line at oag.ca.gov/report.

A duplicate of the grievance is out there right here. A duplicate of the judgment is out there right here.