Almost two years in the past our Lifestyle group pitched a aggressive knitting present referred to as Game of Wool. I used to be, frankly, fairly sceptical – did the world really want ANOTHER aggressive crafting present? And…

Almost two years in the past our Lifestyle group pitched a aggressive knitting present referred to as Game of Wool. I used to be, frankly, fairly sceptical – did the world really want ANOTHER aggressive crafting present? And knitting? Really?
But Head of Lifestyle Jo Street and wendy rattray who runs Hello Halo Productions Ltd had been enthusiastic about it and Screen Scotland preferred it sufficient to make a considerable contribution to manufacturing prices, so I figured it was price a whirl.
Which is simply as properly as a result of Game of Wool has turn out to be the joyous, heartwarming, shock hit of the 12 months. A consolidated viewers of over two million watched the primary episode with a 23% share of 16-34s. Who says knitting is an outdated girl’s sport?
Perhaps most surprisingly it’s been one in all our most streamed unscripted exhibits of the 12 months. And the truth that it’s made by a small Scottish indie is another factor to have a good time at a time when many within the business concern that the shift in spend by most broadcasters to streaming pleasant genres will largely profit larger London based mostly firms.
So hats off for recognizing that knitting was having a second, and producing a stunning, feel-good present to fulfill it, to wendy rattray Jo Street clemency green and Gill Brown who first developed it. And particularly to the fabulous Tom Daley who seems not solely to look nice in a white kilt and knitted cape but in addition to be a massively adept and fascinating presenter. All in all not a nasty yarn…