Coinbase to accumulate Vector.enjoyable, the Tensor-built Solana buying and selling platform, to advance ‘every part alternate’ imaginative and prescient

Crypto alternate Coinbase has agreed to accumulate Vector.enjoyable, a Solana-native buying and selling platform constructed by Tensor Labs — the crew behind the Tensor NFT market — for an undisclosed sum, marking its ninth acquisition this 12 months.

Vector.enjoyable, launched final 12 months as a rival to memecoin buying and selling platform Pump.enjoyable, permits customers to commerce memecoins and comply with different merchants by way of its social buying and selling, or “SocialFi,” options. “Trading crypto with your Internet friends and bonding over the latest meme is SocialFi,” Tensor co-founder Richard Wu said final 12 months. “Vector is SocialFi.”

The acquisition, anticipated to shut by year-end, will assist Coinbase increase into the Solana ecosystem. Coinbase’s present DEX integration primarily helps Base, its in-house blockchain, and the corporate stated Vector’s Solana-native infrastructure will broaden the universe of belongings accessible on Coinbase.

“Vector’s team has deep Solana-native experience, plus infrastructure that can identify new assets the moment they’re created onchain or launched via major launchpads,” Coinbase stated. “Their tech will plug directly into our DEX trading integration to eventually improve speed, liquidity, and access to a broader set of assets across the Solana ecosystem.”

Coinbase stated the deal helps its ambition to construct an “everything exchange,” providing sooner, cheaper, and 24/7 entry to onchain markets.

Tensor Foundation acquires Tensor Marketplace and Tensorians from Tensor Labs

As a part of the deal, Vector’s cellular and desktop apps can be shut down. Meanwhile, Tensor Marketplace and the TNSR token will transfer to the Tensor Foundation — a neighborhood governance group for the Tensor protocol.

“We’ve officially acquired the Tensor Marketplace & Tensorians [NFT collection] from Tensor Labs,” the Tensor Foundation stated. “The Foundation will now own and operate the official marketplace UI built on top of the Tensor Protocols.”

Coinbase emphasised that the Tensor Foundation “will remain independent from Coinbase and will steward the Tensor NFT marketplace and native token, which will also remain independent and unaffiliated with Coinbase.”

The Foundation outlined a number of governance adjustments, together with 100% of market charges will now go to the TNSR treasury (up from 50%); 21.6% of unvested founder and Labs tokens can be burned; and founders Wu and Ilja Moisejevs will relock their vested tokens for 3 extra years and stay on the Tensor Protocol Security Council.

Moisejevs informed The Block that he and Wu are each becoming a member of Coinbase to assist run the corporate’s onchain technique, together with 11 Vector.enjoyable staff. Vector had extra employees, however not all are becoming a member of; Moisejevs declined to specify the overall headcount.

Tensor’s TNSR token has surged greater than 500% over the previous week. Asked what drove the spike forward of right this moment’s acquisition announcement, Moisejevs stated: “We have no idea what’s going on.”

Vector.enjoyable is Coinbase’s ninth acquisition of 2025, following offers for token administration platform Liquifi, Web3 adtech agency Spindl, crypto derivatives alternate Deribit, the token-sale platform Echo, and acqui-hires of Iron Fish, Opyn, Roam and Sensible — all supporting its “everything exchange” technique.

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