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This month, eDreams ODIGEO—the world’s main journey subscription platform and father or mother firm of Opodo within the UK—launched its annual ‘Year in Travel’ report. The report examines search and reserving knowledge from vacationers in key European markets and the USA and offers perception into what’s forward for the trade in 2026.
A key development discovered within the report is ‘transformational and purpose-driven travel’. “Travellers are increasingly prioritising transformational and purpose-driven holidays: designed not just for relaxation, but for learning, and personal growth,” says the report. “SmartFlyer’s 2026 Travel Trends Report highlights how big-budget travel has jumped 26% year over year. Purpose-driven itineraries often bring together multigenerational families or friend groups, allowing shared meaning and deeper connections across generations.”
Wayfairer Travel affords kayaking in Antarctica.
(Credit: Shutterstock)
The sentiment is echoed by Wayfairer Travel, consultants in luxurious journey experiences, which additionally refers to SmartFlyer’s report: “2026 marks the end of ‘someday travel’. Travellers are no longer waiting for the perfect moment; they’re booking transformational journeys that celebrate life now. Wayfairer crafts travel that marks milestones with meaning. From honeymoons in Bhutan’s Paro Valley to anniversaries on Kenya’s Maasai Mara plains, every itinerary is bespoke, built around connection and purpose. Clients can volunteer in local conservation projects, dine with artisans in Jaipur or hike to remote Himalayan monasteries. It’s travel as transformation, designed for those who want their journeys to change them.”
Alila Moments consists of Meet the Poder, breadmaker, in Goa.
(Credit: Alila)
One model paying attention to the development is Alila, which is a part of Hyatt’s luxurious portfolio. It has simply launched Alila Moments, a brand new platform of immersive visitor experiences discovered throughout 18 world locations. Spanning tradition and neighborhood, nature and sustainability, creativity and wellness, Alila Moments has been designed to disclose the true soul of a spot.
“Thoughtfully crafted to create meaningful connections between our guests and our destinations, these personalized experiences go beyond the ordinary,” says the model. “Designed with purpose, inspired by rich local traditions and grounded in timeless wisdom, Alila Moments awaken new perspectives leaving a profound impact that resonates long after your stay.”
Rice paddy trekking in Ubud, Bali, as a part of Alila Moments.
(Credit: Alila)
Firmly grounded within the distinct aspects and tradition of every Alila lodge’s vacation spot, the programme affords visitors a uncommon sense of place—redefining what luxurious journey means at this time. Rather than sightseeing, facilities or standing, these experiences embody the essence of ‘purpose-led travel’, with the intention of sparking genuine encounters that linger lengthy after check-out.
One instance is the Meet the Poder expertise in Goa, throughout which, earlier than day breaks absolutely, visitors observe a winding village path to a neighborhood bakery the place Goa’s oldest morning ritual begins—breadmaking. Ms. Anisha, the village’s beloved poderin, welcomes you into her world of dough and self-discipline. With flour-dusted arms, you’ll knead and form your individual pão as she shares tales of Portuguese affect, neighborhood routines, and why bread stays on the heart of Goan life.
Taj Mahal, Jaipur: a part of Preferred Hotels’ Live Like a Legend programme.
(Credit: Preferred Hotels)
Citing the emergence of ‘ultra-luxury transformational experiences’ as considered one of its high tendencies for the 12 months forward is Preferred Hotels & Resorts, the world’s largest impartial lodge model.
“Ultra-luxury travel and transformative experiences are set to define the hottest trends in 2026, as discerning travelers seek more than just destinations—they seek life-changing journeys,” says the corporate. “Reflecting this shift, Preferred Hotels & Resorts has unveiled its ‘Live Like a Legend’ collection, featuring six bespoke luxury experiences at its prestigious Legend Collection properties worldwide. These offerings blend iconic locations, personalized services, and once-in-a-lifetime opportunities for guests to immerse themselves in unparalleled opulence. From a Rolls-Royce chauffeur tour in London to private helicopter adventures in Montana’s rugged wilderness, each experience is crafted to go beyond expectation. Whether indulging in art tours in Santa Monica or crafting songs with Nashville professionals, they redefine luxury as a deeply personal and transformative journey. With exclusive bookings through the Personal Legend Concierge service, the collection exemplifies a growing demand for exclusivity and uniqueness in travel.”
Recently launched is the inaugural non-public jet expertise in partnership with Bucketlist Xperiences.
(Credit: Preferred Hotels)
Taking issues up a notch additional, the model has additionally provided its inaugural non-public jet expertise: Legendary Journeys—The Ultimate Private Jet Experience in partnership with Bucketlist Xperiences.
See the nice wildernesses with Pelorus: reminiscent of The Gobi Desert, Mongolia.
(Credit: patrick schneider / unsplash)
Meanwhile, Pelorus has unveiled its 2026 Adventure Agenda, together with 5 new journeys that take immersive, experience-led journey to new frontiers. From following Odysseus’ path throughout the Mediterranean to chasing a photo voltaic eclipse in Greenland, the gathering combines cultural immersion, pioneering conservation, and the form of cinematic storytelling that has change into synonymous with the Pelorus title.
Each itinerary has been designed in collaboration with world-leading consultants, conservationists, filmmakers and native communities, guaranteeing unrivalled entry and a deep connection to every vacation spot. One such journey is ‘One of the World’s Final Frontiers: Mongolia’ which sees vacationers in a position to embrace experiences surrounding the ‘Year of the Horse’ within the Mongolian lunar 12 months. Part of the journey is a personal expedition throughout the huge steppes, deserts, and mountains of Mongolia—considered one of Earth’s final untouched wildernesses. “Adventurers are able to explore far beyond the typical tourist spots to experience true remoteness and cultural intimacy,” says Pelorus.” Encounter eagle hunters within the Altai, traverse Zavkhan’s golden dunes and turquoise lakes on foot, yak, camel and horse, and expertise a personal Naadam Festival within the area’s heartland—all bringing visitors nearer to the wild frontiers of Mongolia. Guests will keep in luxurious Ger camps, encounter palaeontologists, conservationists, and astronomers to get pleasure from unrivalled cultural entry, to discover this closing frontier.”
Immersive itineraries are a part of the DNA of Aqua Expeditions.
(Credit: Auq Expeditions)
Also providing itineraries that resonate on a deeper emotional degree is Aqua Expeditions, a worldwide chief in luxurious small-ship expeditions. Allowing vacationers to discover the world’s most biodiverse and culturally important locations, in locations such because the Peruvian Amazon, Cambodia, Vietnam and Raja Ampat, Aqua’s actions focus round heritage connections and human-centric service to create experiences that deeply resonate. Think: Q&As with native Buddhist monks and interactions with the Indonesian Asmat Tribe.
The new Aqua Lares will supply immersive itineraries within the Seychelles.
(Credit: Aqua Expeditions)
The model, which is a part of the Ponant Explorations Group, is about to launch its sixth vessel, Aqua Lares, in February 2026. The 15-suite Aqua Lares would be the first ultra-luxe expedition yacht accessible to e book by the cabin within the Seychelles. The growth into East Africa, will supply once-in-a-lifetime voyages to biodiversity hotspots within the Seychelles, Aldabra Atoll, Zanzibar and Tanzania, and, says Aqua Expeditions: “This reinforces Aqua’s leadership in luxury exploration and its commitment to delivering immersive voyages, cultural discovery, and sustainable tourism to the world’s most pristine destinations. Guests can expect a superyacht experience in line with Aqua’s signature standards: personalised service, a 1:1 crew-to-guest ratio, cuisine by world-renowned chefs, and expert-led excursions in small groups that reveal the best of each destination.”
COMO Maalifushi within the Maldives.
(Credit: Martin Morrell)
Meanwhile, provided at Como Hotels & Resorts, the COMO Journeys programme encompasses residencies led by consultants in quite a lot of fields: Active, Adventure, Creative, Culinary and Wellness. The programme is a chance for visitors to study a brand new ability, perspective or deepen an current observe. From tennis with Carlos Alcaraz in Turks and Caicos and therapeutic wellness with Julia Mast within the Maldives to a unprecedented ‘COMO Journey: Into the Arctic’, pairing COMO’s signature luxurious COMO delicacies and COMO Shambhala wellness therapies with the expedition experience of Natural World Safaris, specialists in distant, wildlife-rich locations.
The Sky Lodge at One&Only Moonlight Basin provides visitors a breather in Big Sky nation.
(Credit: One&Only)
Finally, with on-line journey company Expedia revealing that Big Sky, Montana is their vacation spot of the 12 months—with lodging and flight searches up 92% 12 months on 12 months, boosted by the year-round enchantment of the ‘Yellowstone effect’—the brand new One&Only Moonlight Basin is firmly within the highlight.
The lodge, which has simply opened its doorways this month, is the model’s first ever US property. Not solely is it discovered within the vacation spot ‘of the moment’ it affords an opulent base to immerse vacationers within the rugged US wilderness. The Olson Kundig designed lodge celebrates the encompassing panorama, with pure supplies and floor-to-ceiling home windows that supply panoramas of the encompassing mountains. In the summer season months, adventurers can get pleasure from horse using, mountain climbing within the close by National Park, fly fishing, kayaking, and mountain biking. Once snowfall units in from September, the resort is completely positioned for Big Sky’s winter actions, with a gondola related immediately from the Sky Lodge to the ski space, and 5,800 acres of world-class ski and snowboarding choices.
This web page was created programmatically, to learn the article in its unique location you may go to the hyperlink bellow:
https://www.forbes.com/sites/angelinavillaclarke/2025/11/23/why-luxury-travel-is-all-about-elusive-magical-moments/
and if you wish to take away this text from our website please contact us
This web page was created programmatically, to learn the article in its authentic location you…
This web page was created programmatically, to learn the article in its unique location you…
This web page was created programmatically, to learn the article in its unique location you…
This web page was created programmatically, to learn the article in its authentic location you…
This web page was created programmatically, to learn the article in its unique location you…
This web page was created programmatically, to learn the article in its authentic location you'll…