Biz profile Lovies Mercantile boutique in Augusta

• Lovies Mercantile, a brand new life-style retailer with a European really feel, has opened in Daniel Village.
• The store is situated at 2803 Wrightsboro Road and is open Monday by means of Saturday.

Brittany Cason Johnston describes her retailer, Lovies Mercantile, as a “lifestyle store with a European feel.”

It’s refined and chic, with a stability between traditional and trendy parts. There’s an consideration to element, consolation, and luxurious that is calm and alluring.

Johnston and Cathy Aquinde opened Lovies in June in what was as soon as a cosmetology college in Daniel Village.

Johnston is a well-established inside decorator who owns Brittany Cason Interiors. Aquinde introduced her enterprise expertise to Lovies. She had been a buyer of Cason’s, “so I knew she had great taste,” Johnston mentioned.

Quite a bit is occurring inside Lovies. The massive area is organized so company can meander from space to space with ease.

Display areas are artfully designed to showcase the distinctive seasonal and year-round merchandise, all rigorously curated, displayed, and helpful.

There’s china, glassware, antiques, clothes, furnishings, toys, linens, video games, books, paper items, bathtub objects, scents of every kind, and way more. It’s all distinctive and never one thing accessible in lots of shops wherever.

They carry ready meals like casseroles, pies, desserts, and wines for anybody who desires a scrumptious meal to take to a good friend, or simply hasn’t the time, nor the vitality, to arrange it. Johnston mentioned she hopes that meals gross sales proceed to develop.

They even create tailgating baskets throughout soccer season.

But Johnston’s favourite factor within the retailer is the Astier de Villatte ceramics from Paris. Astier de Villatte is a sought-after line of high-quality ceramics that’s solely bought in a couple of shops, she mentioned.

When Johnston and Aquinde had been purchasing for their new retailer, they went to Paris to satisfy with the representatives of Astier de Villatte.

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Despite the scale of the Augusta space and the scale of their retailer, they had been in a position to persuade firm officers to permit Lovies to be one of many few locations to purchase their china, she mentioned.

Her tagline for the shop is “there’s something for everyone.” And there may be. Their motto: “Bring a little Lovies into your world, because life should feel as lovely as it looks!”

Toys for youngsters not present in toy shops, stunning child objects, puzzles, video games, toys, and books will be discovered are all distinctive and chosen by Johnston and Aquinde. They even carry snug, modern girls’s clothes.

Lovies is situated at 2803 Wrightsboro Road in Daniel Village. It’s open Monday by means of Friday from 10 a.m. to five p.m., and on Saturday from 10 a.m. to 4 p.m.

Visit their web site at www.loviesaugusta.com or name 706-250-3123 for extra data.

Jennifer Miller covers meals and enterprise for The Augusta Chronicle. She will be reached at JMiller@usatodayco.com.