REA Group acquires real-time life-style knowledge platform Neighbourlytics

REA Group (REA) right now introduced it has acquired Neighbourlytics, an Australian knowledge analytics platform that gives insights into native life-style tendencies and neighbourhood traits.

Founded in 2017, Neighbourlytics affords real-time life-style and mobility knowledge, together with foot visitors, customer tendencies, life-style personas, high locations, and accessibility, to color an knowledgeable image of how individuals dwell, transfer, and join inside communities.

REA Group Executive General Manager of PropTrack, Kris Matthews, mentioned the acquisition will bolster neighborhood knowledge and insights for shoppers, giving property seekers a richer understanding of neighbourhoods past the property itself.

“Australians don’t simply purchase a property, they purchase right into a neighborhood and a way of life. This knowledge will assist our shoppers perceive extra in regards to the property and the neighborhood round it, enabling them to make extra knowledgeable selections of their property search.

“Our goal is to provide the richest, most up-to-date, relevant and comprehensive real estate data in Australia. Neighbourlyics is a natural fit and I’m particularly excited to explore the integration opportunities on both realestate.com.au and realcommercial.com.au,” Mr Matthews mentioned.

The Neighbourlytics platform produces prompt neighborhood analysis experiences which are powered by proprietary knowledge measuring what issues most throughout any Australian neighbourhood.

Neighbourlytics founder and CEO, Jessica Christiansen-Franks, commented: “Neighbourlytics tells you what it’s wish to dwell in a neighborhood space and what the native id is. Too usually, native life-style is summarised by demographics, when it’s truly the lived expertise that makes us really feel linked to the locations that we dwell.

“That’s the place we are available, our real-time knowledge can let you know what individuals love about their native neighbourhoods, the place they spend their time, and the way individuals transfer into and round the area people.

“I’m delighted Neighbourlytics is now part of REA Group, and I look forward to sharing our valuable neighbourhood insights with a broader audience through REA’s leading property brands.”

To be taught extra about Neighbourlytics, go to neighbourlytics.com.