The Cherry period of keyboards is likely to be at an finish as the corporate pulls the plug on German manufacturing after a $23 million loss

Bad information for followers of Cherry keyboards. Although the corporate’s precise keebs do not rank on our record of one of the best gaming keyboards, the switches are in a league of their very own—or they was once, a minimum of.

However, Cherry appears to have fallen on arduous occasions, with a internet lack of $23 million (20.4 million euros) between January and the top of September 2025. This was with a turnover of practically $82 million (70.7 million euros), leaving the corporate with extra debt than fairness.

The future of its Peripherals division is also uncertain, and that’s why it’s hard to predict what will even happen to these keyboards in the future.

According to Heise, Cherry is contemplating promoting both its Peripherals division, which incorporates all its keyboards and mice, or the Digital Health & Solutions division.

Cherry dabbles in each the gaming and the workplace peripheral market, and each of these fall beneath that common “peripherals” umbrella. In reality, the corporate appears to have had huge plans for the gaming market within the current previous, having taken over gaming peripheral firm Xtrfy in 2022. Now, your complete division is likely to be bought off once more.

Cherry has already gone by a spherical of restructuring in 2024 (through Finanzwire), and it was the Peripherals division that acquired the axe again then, too.

The firm’s CFO, Jurjen Jongma, stated: “Due to the group’s low market capitalization and the current share price of Cherry below one euro, it is currently neither possible nor advisable to strengthen the group’s equity in any way other than through strategic mergers & acquisitions options.”

Cherry switches are secure for now, although. They fall beneath the Components division, which does not seem like in any hazard of being bought—however it faces different challenges.

Udo Streller, COO at Cherry, introduced that it is shuttering its change manufacturing in Auerbach, Germany. It’s now being outsourced to China and Slovakia, whereas the Auerbach location will function a “service hub” for Cherry.

Cherry had a patent on its iconic Cherry MX design, however it expired in 2014. This has put Cherry in a tough place, as different firms have picked up the design and iterated on it, together with manufacturing unit grease or oil lubrication proper from the manufacturing unit.

Cherry was additionally late to the get together with Hall impact switches. Too a lot competitors and a reasonably sluggish post-pandemic gaming peripheral market appear to have taken their toll on Cherry.

What does this imply for the longer term? It’s all fairly unclear. If Cherry does find yourself promoting its Peripherals division, it is probably that whichever firm buys it would nonetheless preserve making keyboards. Whether they will be the very same factor or one thing new stays to be seen. Cherry’s change manufacturing stays because it was, though outsourced.