the ritual of shedding and turning into

In Osman Özel’s visible narrative for Lampoon SOAP, the act of cleaning turns into an intimate choreography of transformation – a meditation on id, purity, and the artwork of unveiling oneself

The Body as Memory, the Bathroom as Stage – Photographer Osman Özel for Lampoon SOAP

Photographer Osman Özel captures a quiet act of transformation — the shedding of identities, the cleaning of surfaces, the refined unveiling of what lies beneath. Set in opposition to the sterile geometry of white tiles, the collection unfolds as each intimate and performative: a meditation on purity, artifice, and renewal.

The toilet — a spot of publicity, vulnerability, and ritual — turns into a stage the place layers of the self are peeled away. Foam, water, and cleaning soap recur as tactile motifs; they cleanse, conceal, and reveal in equal measure. Through Özel’s exact lens, the physique shouldn’t be objectified however reclaimed — a floor that remembers, a vessel that seeks readability.

Styling as a Language of Control and Release

Stylist Yagmur Kural constructs a visible dialogue between restraint and give up. The clothes evoke each construction and dissolution, their textures mirroring the stress between concealment and revelation.

Under the artistic path of John Yonatan Jacoby, the editorial balances conceptual purity with sensual realism — a fragile stress the place emotion and design coexist.

A Metaphor for Revelation and Renewal

Peel off the self is finally a mirrored image on revelation. To wash, to strip, to cleanse — Özel transforms these on a regular basis gestures into metaphors for self-examination. In an age of fixed projection, the work insists on intimacy; in a world of surfaces, it asks what stays when all that’s exterior has been washed away.

About the Photographer — Osman Özel

Osman Özel is a Turkish-born photographer and director primarily based in Berlin. His work strikes fluidly between trend, artwork, and shifting picture, exploring the intersections of physique, materiality, and notion.
Known for his minimalist compositions and sensitivity to gentle, Özel’s imagery investigates the stress between presence and absence, intimacy and distance.

He has collaborated with publications together with DAZED and Lampoon, and is represented by Shotview Photographers Management. Through each his editorial and creative tasks, Özel continues to problem the boundaries of image-making — revealing, relatively than setting up, what it means to be seen.

TEAM CREDITS: images Osman Özel, styling Yagmur Kural, artistic path John Yonatan Jacoby, grooming Eva Kolomiets, set design Sandro De Mauro, casting path Olga Sikorska, producer Austin Huq, manufacturing KlosterBerlin, images assistant Alex Dyak, styling assistant Selçukhan Çalikoğlu, due to Shotview Artists Management and Nico Gambino