Dolly Parton headlines new journey cease chain

Dive Brief:

• Dolly Parton has partnered with the house owners of The Tennessean Travel Stop in Cornersville, Tennessee, to relaunch the location as the primary Dolly’s Tennessean Travel Stop, in line with the brand new banner’s web site.
• While the house owners should not sharing many particulars, the redesigned journey middle is predicted to open in early summer season 2026. Additional places will probably be introduced subsequent 12 months.
• Dolly’s journey facilities will goal underserved areas of not solely Tennessee however extra states as nicely, in line with the web site.

Dive Insight:

As vacation spot journey facilities like Buc-ee’s and Wally’s increase and acquire loyal followings, a brand new chain that includes one in all nation music’s largest names is getting ready to throw its hat within the ring.

Details on the brand new shops are scant at this level, with the brand new enterprise’s web site solely noting that it’s transferring by means of the allowing and partnership course of at tempo and that the journey middle in Cornersville will stay open through the renovation. Dolly’s Tennessean Travel Stops plans to faucet into the “unmistakable Tennessee spirit of Dolly Parton” for its shops, the web site famous, and can characteristic “modern amenities, curated dining, and authentic regional retail.” 

“The Tennessean has long been a ‘home away from home’ for truck drivers, travelers, and locals alike,” stated Gregory H. Sachs, chairman and CEO of the Tennessean Travel Stop and Sachs Capital Group. “This new partnership allows us to carry that legacy forward in a way that celebrates everything special about Tennessee.”

Founded in 1974, the Tennessean’s lone retailer presents all kinds of meals, together with ice cream, donuts, breakfast platters, sandwiches and entrees like steak, grilled or fried rooster and seafood with sides. The retailer additionally has a big indoor seating space, comfortable hour and occasional reside music.

Parton famous on the web site that years of being on the highway in tour buses has given her a great really feel for what vacationers need from a roadside pit cease.

“Whether you are driving a truck, a bus, or a car, you want a place that feels like home and recharges you for the rest of your journey,” she stated. “I believe we will fill a void out there on the highways, all while bringing the heart and soul of Tennessee.”